Performance Marketing Specialist

6 days ago

Cape Town, South Africa Milktree Full time

Milktree is a UK-based digital agency serving clients across a variety of industries. We are looking for a **Paid Ads Specialist** with proven expertise in both Facebook and Google Ads platforms to join our dynamic team. In this role, you will be responsible for creating, optimising, and managing paid ad campaigns that drive tangible results for our diverse client portfolio. We value adaptability, data-driven insights, and a passion for delivering measurable ROI.

**Key Responsibilities**

**Campaign Planning & Execution**
- Develop end-to-end paid ad strategies on Facebook Ads Manager and Google Ads.
- Conduct keyword research, audience targeting, and budget planning for campaigns aligned with client objectives.

**Performance Optimisation**
- Continuously monitor campaign metrics (CPC, CTR, CPA, ROAS, etc.) to identify improvement opportunities.
- Implement A/B testing, ad creative variations, and bid adjustments to maximise performance.

**Analytics & Reporting**
- Track and analyse key performance indicators using tools like Google Analytics, Facebook Business Suite, and third-party platforms.
- Present clear, concise reports to showcase campaign results and justify strategic decisions.

**Collaboration & Coordination**
- Work closely with the Account Director and other team members (e.g., content creators, designers) to ensure consistent brand messaging.
- Communicate openly with clients or internal stakeholders about campaign progress, challenges, and next steps.

**References & Portfolio**
- Be prepared to share examples of successful ad campaigns and references who can attest to your results.
- Demonstrate a track record of scaling ad spend and achieving strong ROI.

**Required Skills & Experience**

**Proven Success in Paid Advertising**
- 2-3 years (or more) of hands-on experience managing Facebook and Google Ads for multiple clients, ideally in an agency environment.
- Evidenced ability to optimise budgets effectively and drive significant leads, sales, or conversions.

**Strong Analytical Mindset**
- Comfortable interpreting data trends, setting up custom reports, and making performance-based decisions.
- Familiarity with tracking tools (Google Analytics, Google Tag Manager) and remarketing tactics.

**Knowledge of Ad Policies & Best Practices**
- Up-to-date on Google Ads and Meta (Facebook) policies to ensure campaigns remain compliant.
- Skilled at writing effective ad copy and selecting visuals that resonate with target audiences.

**Excellent Communication & Teamwork**
- Able to present campaign insights in a clear, actionable manner to both clients and colleagues.
- Willing to collaborate with designers, copywriters, and project managers to deliver cohesive campaigns.

**Adaptability & Proactivity**
- Thrive in a fast-paced, results-oriented environment where priorities can shift quickly.
- Propose fresh ideas or new channels (e.g., YouTube, Instagram, LinkedIn) to expand reach.

**Benefits & What We Offer**
- Opportunity to work with an international, UK-based agency on diverse and exciting client projects.
- A performance-driven culture where you can see the direct impact of your ad strategies.
- Room for professional growth and skill development in paid media.
- Collaborative team environment with a focus on delivering top-notch results.

**Application Process**

If you’re an **Ads Specialist** who can show a consistent track record of profitable campaigns and delighted clients, we’d love to hear from you.

**Submit Your CV & Cover Letter**
- Highlight specific achievements, campaign metrics, and ad spend levels you’ve managed.

**References & Work Portfolio**
- Provide references who can verify your accomplishments.
- Showcase case studies or portfolio examples of campaigns you’ve built and optimised.

Pay: R25 000,00 - R30 000,00 per month

**Education**:

- Bachelors (preferred)

**Experience**:

- Facebook Advertising: 2 years (preferred)
- Google Ads: 2 years (preferred)

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