Product Marketing Manager

3 weeks ago

Cape Town, South Africa Yoco Full time

**Who we are**:
Yoco was founded in 2015 and now processes over US$2 billion annually. We’re the payments provider for over 200 000 self-employed, and opening commerce for all. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive.

We have over 350 team members globally, operating across international markets, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.

Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.

Yoco is growing, and as we grow we have compelling challenges ahead of us.

Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.

We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.

Grow With Us.

**About the** **team**:
**The Commercial Department at Yoco **is the acquisition and revenue engine of Yoco, our team works at the intersection of where Yoco’s technology meets the real world. We are responsible for growing the Yoco brand both inside and outside our company walls

**About the role**:
The **Product Marketing** team is looking for a **Product Marketing Manager (PMM)** to define, test and evolve the **Product Story, Messaging, and USPs** across Yoco’s multi-product ecosystem. You will generate customer insights that inform Yoco’s product strategy, collaborate on go-to-market strategies for our suite of products, and create and execute campaigns to drive product growth.

A highly cross-functional role at Yoco, partnering closely with Product and Engineering, Sales, Design, Performance Marketing, Communications and more** Different from many other Product Marketing roles, you work across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.**

**What you will be doing**:

- Strategy:
- Help to define and build remarkable products for small businesses across South Africa and MEA [more to come soon], informed by user research, market insights, and product understanding.
- Develop and execute strategic quarterly marketing plans for sustained product growth.
- Lead joint marketing efforts for our growing suite of in-person and online products within Yoco.
- Evolve and define positioning for new and existing products within our portfolio.
- Work with Product Managers, Engineers, Creatives, Data Scientists, Marketing Analysts, and other team leads to identify impactful product opportunities and prioritize efforts.
- Developing Positioning & Messaging Frameworks that drive the demand and usage of the product.
- Partner with Product and Performance Marketing teams to track the right metrics and execute campaigns that drive awareness, adoption and retention on an ongoing basis.
- Leverage an iterative approach that blends qualitative and quantitative data, partnering Product, Engineering, Research, Sales, Customer Success, and Creative teams to take our products to the next level.
- Including targeting, segmentation, product positioning, value propositions, essential messaging, and marketing channels.
- Reporting on the performance of marketing campaigns, gaining insight and assessing against goals. Managing Advertising agencies and advertising campaigns accordingly.
- Accountable for test and learn campaigns during Alpha and Beta, with support from cross-functional marketing teams.
- Lead test and learn campaigns to better understand product fit in the market, informing business as usual marketing efforts to drive growth.
- Work closely with a range of cross-functional teams - Product Managers, Sales, Design, PR, Research, Customer Success and Creative - to develop go-to-market strategy and drive launches for our products.
- Creative:_
- You are a storyteller with excellent communication skills (verbal and written), and deep empathy for our users, who is able to adapt how you communicate to best reach and engage your audience—from developer to CFO.
- Create clear and appealing USPs to acquire new customers for Yoco, delivered across relevant channels and platforms throughout the acquisition funnel, including:

- Facebook and Instagram
- Twitter
- TikTok
- Programmatic, GDN and PPC
- eCommerce (website, app)
- Use company and industry data to inspire creative concepts and collaborate with various teams (Data, Product, etc)
- Oversight of how different elements comprise cross-channel experiences.
- Use data and insights to inform both creative work and design systems
- Work in conjunction with functional leads to:

- to optimise creative throughout the funnel, helping to meet evolving

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