Product Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa I-recruitment agency Full time

Non-Negotiables

  • 35 years in product marketing, with experience in identity verification or financial services.
  • Must have Enterprise B2B product marketing and inbound demand generation experience.
  • Exceptional copywriting and content creation skills with a proven ability to craft engaging and persuasive narratives.
-
What we are looking for


This role reports directly to the Director of Marketing with close collaboration with the commercial team working with our CEO, Sales Director, and the Product team.

In the marketing team, you'd join a diverse team that includes a visual designer and web developer.

What does the job involve

  • Product Messaging: Develop compelling messaging that differentiates Smile ID products in the market, resonates with targeted segments and meets customer needs.
  • Product Launches: Plan and execute successful product launches, coordinating with crossfunctional teams to ensure a unified gotomarket strategy.
  • Event Management: Organize and manage productrelated events, including webinars, conferences, and workshops, ensuring highquality engagement with our brand.
  • Sales Enablement: Create effective sales tools and collateral that enable the sales team to convert leads and close deals efficiently.
  • Market Intelligence: Be the expert on our buyers, understanding how they buy and their buying criteria; be the authority on our competition and how to outmanoeuvre them.
  • Data Analysis: Utilize a datacentric approach to measure and report on the effectiveness of marketing activities and gain insights for optimisation.

Qualifications

  • Minimum of 3 years in product marketing, with experience in identity verification or financial services.
  • Exceptional copywriting and content creation skills with a proven ability to craft engaging and persuasive narratives.
  • Strong analytical skills with the ability to interpret data, derive insights and make datadriven decisions.
  • A learner. To succeed in this role, you must be willing to learn and able to learn very quickly.
  • Attention to detail. You must have very high standards for the quality of work you put out.
  • Ability to think strategically and to translate strategy into actionable plans.
  • Team Player. Collaborative mindset with the ability to work with crossfunctional teams.
  • Self-Starter. Highly motivated and capable of managing multiple projects in a fastpaced environment.
  • Adaptability. Comfortable with ambiguity and rapid changes in direction.
  • Prior experience with remote, distributed teams is a strong plus
  • Ability to autonomously manage simultaneous projects in a fastpaced, digital, remote business environment
  • Proficient with Google Suite or related software
  • Excellent verbal and written communication skills

Benefits

  • Health Insurance
  • Stock options

Salary:
R540 000,00 - R720 000,00 per year
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