Product Marketing Manager

2 weeks ago

Cape Town, South Africa Ad Talent Full time

Who are we: One of South Africa's fasted online shopping platforms.

Who are we looking for: A Product Marketing Manager with experience in a strategic role within a digital agency, who has moved from agency to corporate and has successfully transformed an unknown business into a well-known leading brand.

What will you do:

  • Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
  • Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
  • Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
  • Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
  • Oversee and coordinate the implementation of the marketing calendar, providing proactive updates on status.
  • Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
  • Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
  • Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
  • Conducting comprehensive reporting to measure campaign efficiency and commercial success.
  • Managing budgets and resource allocation to optimise ROI
  • Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position

What do you need:

  • Degree in Marketing, Brand Strategy/Communication or equivalent
  • 5+ years of experience in developing brand strategies or similar fields.
  • Excellent organizational and project management skills.
  • Background in omni-channel retail is advantageous.
  • Deep understanding of various marketing/media channels and their strategic implications.
  • Strong analytical skills and a data-driven mindset.
  • Collaborative team player with the ability to lead cross-functional initiatives.
  • Strong communication skills and the ability to convey complex ideas effectively.

What will make you stand out: 

  • Experience in any report building from raw data.
  • Knowledge of advanced martech platform(s).

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