Pr Specialist Writer
3 weeks ago
Key purpose of the role
The Writer is responsible for writing press releases and copy for brand and trade marketing campaigns, internal communications platforms, events or products from Primedia Broadcasting. This position is based in Cape Town and will support brands Cape Talk and Kfm.
Key outputs/accountability
Writing news releases and article format content for print, broadcast, and digital media, often editing content from Insights and other departments, includes fact-checking information
Writing content for the various website and social media pages where required
Writing contributed blog posts and articles for publication on other blog and websites.
Ghost writing thought leadership articles
Develop show and presenter bios for website, line-up additions and changes along with NPU and Programming stakeholders
Conducting face-to-face and telephone interviews to gather research and quotes used to develop PR materials, news releases, feature articles, etc.
Editing content contributed by other company representatives.
Writing speeches for company representatives as and when required Distributing communications content where relevant
**REQUIREMENTS**:
Educational qualifications and experience
Matric
Public relations/journalism/communications qualification
Minimum 2-4 years’ experience in a public relations / corporate communications role
Experience in posting strategically written copy on various social and digital marketing channels such as LinkedIn, Facebook, websites etc
Required knowledge and skills
Ghost writing experience with thought leadership articles
Proficient in English and Afrikaans, verbal and written
Outstanding written and oral communication skills
Ability to write according to brands/different tones
Ability to proof-read, sub-edit and fact check
Ability to write webinar and presenter scripts and manage running orders for internal and brand-related client presentations
Organizational, prioritisation and multi-tasking skills
Knowledge of different cultures and appreciation of diversity
Solution orientated problem-solving skills
Excellent people skills
Strong understanding of reputation management and crisis communication.
Attributes
Ability to work within a team and independently with limited supervision
Composed and resilient under pressure within a fast-paced environment
Deadline-driven with initiative and follow-through
Performance driven
Attentive to accuracy and detail
Empathy and Intuition - ability to understand others’ views, opinions and feelings.
Great storyteller
Persuasive
Connection cultivator
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