Content Writer
5 days ago
Join to apply for the Content Writer role at Oasis Crescent.
Job title: Content Writer
Job Location: Western Cape, Cape Town
Deadline: April 14, 2025
About The JobThe Content Writer is responsible for creating compelling and engaging content for both traditional communications channels and digital marketing platforms. This role requires a versatile writer who can effectively convey the company's message across various mediums, ensuring consistency and alignment with brand guidelines.
Key ResponsibilitiesTraditional Communications- Write press releases, articles, and newsletters for print and online publications.
- Develop content for corporate communications, including internal memos, speeches, and reports.
- Craft clear and persuasive copy for brochures, flyers, and other marketing collateral.
- Collaborate with the PR team to develop media kits and other press materials.
- Ensure all traditional communication materials are aligned with the company's tone and style.
- Create high-quality content for the company's website, blog, and social media platforms.
- Develop and implement content strategies that drive traffic and engagement.
- Write SEO-optimized articles, product descriptions, and landing page copy.
- Collaborate with the marketing team to create email marketing campaigns, including newsletters and promotional emails.
- Generate creative content ideas to support digital marketing campaigns.
- Monitor and analyse the performance of digital content and adjust strategies as needed.
- Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
- 3+ years of experience in content writing for both traditional and digital platforms.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO principles and best practices.
- Proficiency in content management systems (CMS) and familiarity with HTML/CSS is a plus.
- Experience with social media platforms and content strategies.
- Ability to adapt writing style to different audiences and mediums.
- Strong research skills and attention to detail.
- Excellent organizational and time-management skills.
- Experience within the financial services industry would be advantageous.
- Experience with graphic design tools (e.g., Adobe Creative Suite) to create visually appealing content.
- Familiarity with video content creation and editing.
- Understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
- Knowledge of content marketing and inbound marketing strategies.
- Writing Skills: Outstanding ability to write clear, engaging, and grammatically correct content in English.
- Versatility: Proficiency in creating content for a variety of formats and platforms.
- SEO Knowledge: Understanding of how to optimize content for search engines to improve visibility.
- Creativity: Ability to generate innovative ideas and approaches for content creation.
- Attention to Detail: Meticulous approach to editing and ensuring content accuracy.
- Analytical Skills: Ability to analyse content performance metrics and refine strategies accordingly.
- Collaboration: Strong interpersonal skills to work effectively with various teams within marketing as well as investments and amongst key business stakeholders.
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Public Relations, and Writing/Editing
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