Digital Marketing

3 months ago

Cape Town, South Africa Prestige Cosmetics Group Full time

**Position**: Digital Marketing & PR Specialist

**Department** : Marketing - Sol de Janeiro

**Location**: Cape Town

**Reporting to** : Marketing Manager

**Purpose of the Role**

**To create, plan, secure, negotiate, **maximize and execute extensive PR and Digital initiatives in-line with the marketing strategy of the brand, within budget and always strictly adhering to brand guidelines to increase market share and grow the brand in South Africa.

**KEY RESPONSIBILITIES**

**PR Business Performance**
- Conceptualise and create a strategic PR and Communication strategy for the brand in collaboration with the Marketing Manager, always adhering to international brand image and guidelines.
- Source, create and sustain strategic and effective media partnerships and/or relations that actively track positive exposure of the brand in the South African media within the print and online channel.
- The efficient collation, accurate updating and engaging reporting of all media features and landscape information on a monthly basis.
- The efficient collation, accurate updating and engaging reporting of all relevant competitor activity within the media at large on a monthly basis.
- Understand parameters of the brand’s A&P allocation to PR and manage PR initiatives within the specified budget.
- Ensure accurate and timeous reporting of all spend within the budgets.
- Re-evaluate and improve the PR and Communication strategies timeously to ensure maximization of features and broadcasting.
- Maintain and develop strong relationships with relevant media, agencies and influencers.
- Oversee the development of the Influencer Strategy as required.
- Negotiate and coordinate feature stories linking the brand heritage to new launches and their creators.
- Liaise with the brand principal on a monthly basis/as required for all day to day activities (for example - new launches, quotes, interviews with spokespeople etc).
- Create strategic and creative plans for seasonal initiatives.
- Organise press trips with pre-negotiated titles to secure event and topic coverage.
- Pitch shoot ideas and coordinate details based on social listening and marketing priorities.
- Work closely with the team in order to maintain synergy and support on all key launches.
- Support in-store and external launches/events when appropriate.
- Oversee and manage PR agencies as required

**Digital Marketing Business Performance**
- Support the development of the market’s digital strategy with the Marketing Manager, build the operational plan and ensure successful execution, leveraging retailer partnerships, in-house digital resources and brand experts.
- Drive synergy and 360-focus to ensure a holistic approach to digital.
- Ensure a consistent and cohesive presence of the brand across all retailer digital platforms - aligned with brand expectations.
- Be the link between the brand’s digital team and the local partners.
- Plan and implement all brand-level digital campaigns.
- Management of E-Retail
- Manage all E-Retail activities
- Manage all E-Retailers website updates and campaign launches
- Brief brand principal e-Retail team on visuals needed
- Produce weekly updates and monthly sales report
- Organise regular test purchases
- Monitor E-Retailer activities and competition (social media)
- Link with Legal on Grey Market
- Evaluate and Implement (where relevant) best practices from the global brand team
- Ensure communication and buy-in of Digital updates/plans with all relevant stakeholders (internal and external)

**Market/Region Intelligence**
- Conduct regular environmental scans of competitor activities.
- Ensure monthly communications to highlight trends and opportunities in the market.
- Manage and implement best practices to continuously improve brand performance.
- Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
- Ensure relevant reporting with insights and actions to various stakeholders as required.

**Stakeholder Management and Engagement**
- Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
- Work with all stakeholders to gain maximum exposure for the brand.
- Ensure optimal relationships with all e-retail partners.

**Leadership** and Culture**
- Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
- Adhere to the company's values.
- Be an active participant in all culture initiatives and activities.
- Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
- Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
- Contribute positively to create a harmonious working environ

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