Content Writer

1 week ago

Cape Town, South Africa Invictus Capital Full time

**CONTENT WRITER**

Invictus Capital is a blockchain-driven investment platform, a global leader in alternative investments and developed the first tokenized cryptocurrency index fund after launching in 2017. Invictus offers a self-managed online investment platform that allows for 24/7 subscription and redemption as well as performance tracking globally. We have grown to a team of 65+ with over R1bn under management and continued to pioneer in the space; our platform is supported by over 18,000 investors from 150 countries. We are working in one of the largest industries in the world, with customers who are hungry for modern technology that will help them grow their wealth. Come join us

As one of the first** Content Writers** at Invictus Capital, you'll be responsible for promoting the Invictus Brand to increase our global presence.

**What you’ll do**:
**Overview**:

- Develop, long and short form editorial online content for press releases, educational and social media to increase social engagement, web traffic, sign ups and investments, build brand and educate investors
- Develop content specific to each platform, driving brand, product and key initiatives to audiences
- Drive engagement in developing engaging posts, polls and stories to grow communities

**Writing**:

- Produce quality written content for blog, news articles, web copy, events and social media
- Research competitors to understand market themes and develop key communication as part of mix
- Develop a social media strategy per platform (Facebook, Twitter, LinkedIn, Instagram, Reddit and Quora)
- Develop ideas to activate specific audiences, though exciting copy for promotions,and events
- Develop social posts for top performing keywords
- Content ideas and copy generation for blog posts and social platforms
- Testing content results and optimizing messaging
- Writing of short snippets for weekly mailers, business development communication and others
- Managing Twitter, Instagram and required platforms content plans
- Mobilise community with quizzes, surveys and promotions
- Work with community managers to translate and distribute content across territories

**Engagement**:

- Manage social media calendar
- Track audience growth and engagement
- Sharing, commenting, following and engaging on all social platforms
- Develop social posts on trending topics - ability to react and produce content quickly
- Develop bespoke advertising, and organic campaigns to grow and engage High Net Worth Audiences including attracting Institutional Customers

**Operational**:

- Prepare weekly/monthly content schedule
- Editing copy and meticulous attention to grammar
- Tracking community engagement on posts, growth and signups from posts
- Work closely with business development team, analyst team and determine content which will drive and assist in achieving revenue
- Develop messaging matrix for content per quarter per fund, product, business category
- Preparing analytic reports weekly/monthly tracking agreed metrics and KPIs

**What you’ll bring**:

- Degree in PR/Journalism/Digital Media/ would be preferable
- Journalist or writer with digital flair
- Solid English language proficiency
- Keep updated on social media trends
- Understanding of Hootsuite and Google Analytics
- Understanding of crypto/Fintech/blockchain advantageous
- Having worked in a digital or social media agency advantageous
- Having worked with and created Institutional grade content

Invictus Capital celebrates and embraces diversity and is committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, colour, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, or national origin.

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