Marketing Manager
2 months ago
**Marketing Manager - Five-Star Luxury Hotel Group - Atlantic Seaboard**
Are you a dynamic marketing professional with a passion for luxury hospitality? A prestigious five-star hotel group in the stunning Camps Bay area of Cape Town is seeking an innovative Marketing Manager to lead our marketing efforts.
In this pivotal role, you will craft and implement cutting-edge marketing strategies that elevate our brand to new heights. Your creativity will shine as you drive digital marketing campaigns, manage social media platforms, and collaborate with our sales team to ensure our marketing initiatives align with our business objectives. You will also spearhead public relations efforts, working with top-tier media and influencers to position our brand as the epitome of luxury.
**Description**
- Develop and execute comprehensive marketing strategies to increase brand awareness, drive direct bookings, and enhance guest engagement.
- Lead digital marketing efforts, including social media, content creation, SEO, and online advertising.
- Collaborate with sales teams to align marketing campaigns with business objectives and revenue goals.
- Manage relationships with media, influencers, and PR agencies to ensure positive brand representation.
- Oversee the design and production of marketing materials, both digital and print.
- Analyze market trends and competitors to refine marketing strategies.
- Monitor and report on the performance of all marketing campaigns, adjusting strategies as necessary.
- Coordinate with external partners, such as advertising agencies and designers, to produce high-quality marketing content.
- Budget management and ROI analysis for all marketing activities
**Profile**
- Bachelor's degree in Marketing, Communications, or a related field. (preferable)
- Minimum of 5 years' experience in a marketing role within the luxury hospitality or similar industry.
- Strong knowledge of digital marketing, social media platforms, and content creation.
- Excellent communication, leadership, and organizational skills.
- Ability to work under pressure and manage multiple projects simultaneously.
- Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and design software.
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