Growth Manager

4 months ago

Johannesburg, South Africa FirstRand Full time

Job Description

We are seeking a highly motivated and strategic Growth Manager to drive the growth and engagement of our nav» users. This role is crucial in attracting, engaging, and retaining users, while also focusing on cross-selling products within our digital platform

Hello Future Growth Manager

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

- User Acquisition & Growth:

- Develop and implement strategies to attract new users to nav» through various digital channels, including paid advertising, search engine optimisation, social media, in-app direct marketing and partnerships.
- Collaborate with the marketing team to create and execute campaigns that drive adoption and continuous engagement.
- User Engagement & Retention:

- Analyse user behaviour and feedback to identify opportunities for organic growth, returning users, improving user experience, and reducing churn.
- Develop incentive campaigns to drive continued app usage and customer retention.
- Product Cross-Sell:

- Identify cross-sell opportunities within the nav» theme customer journeys and develop strategies to promote complementary products and services to users.
- Work closely with product and sales teams to design and implement cross-selling campaigns within the app.
- Monitor and optimise cross-sell efforts to ensure alignment with user needs and business goals.
- Data & Analytics:

- Utilise data analytics tools to track and analyse key metrics related to user acquisition, engagement, retention, and cross-sell performance.
- Develop and maintain dashboards to report on growth KPIs and provide insights to stakeholders.
- Conduct A/B testing and other experiments to continuously improve user growth strategies.
- Customer Funnel Management:

- Map out the user journey and identify critical touchpoints within the customer journeys where intervention can lead to higher conversion and retention rates.
- Implement and refine strategies to move users through the acquisition, activation, retention, and referral stages.
- Work with the product team to ensure seamless integration of growth strategies within the app’s user flow.
- Collaboration & Communication:

- Collaborate with cross-functional teams including product, IT, customer support, and design to align on growth objectives and execution.
- Collaborate with segments and product houses to align growth strategies with broader business objectives and goals.
- Facilitate communication and coordination between teams (e.g. product, segments, marketing, and customer service) to ensure consistent execution of growth initiatives.
- Lead regular sessions with peers to review performance, identify challenges and refine growth strategies as needed.
- Communicate growth strategies, performance, and outcomes to stakeholders and leadership.
- Stay updated on industry trends and emerging technologies to drive innovation in growth strategies.
- Qualification: Bachelor of Business Administration
- Preferred Skills: Experience working in the fintech, e-commerce, or consumer tech industries. Understanding of customer lifecycle management in a digital context. Familiarity with CRM tools and marketing automation platforms. Ability to work in a fast-paced and dynamic environment.

You will have access to:

- Opportunities to network and collaborate.
- Challenging Working
- Opportunities to innovate.

We can be a match if you are:

- Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
- Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

POST

FNB

LI-SY1

Job Details

Application Closing Date

13/09/24

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