Social Media Manager
1 month ago
We are seeking a creative and experienced Social Media Manager to lead our Instagram strategy, focusing on Reels and Posts to drive engagement, grow followers, and enhance our brand presence. You will develop and execute visually compelling content, manage posting schedules, and analyze performance metrics to ensure our Instagram content resonates with our audience.
Key Responsibilities:
Content Creation: Edit high-quality Instagram Reels on CapCut software and post to Instagram. Develop a consistent visual style and tone that aligns with the brand identity. Get final approval from team and schedule post on content calendar.
Research and implement trending audio, hashtags, and themes to optimize visibility.
Content Strategy:
Create and manage a content calendar to ensure regular and strategic posting.
Collaborate with the team to coordindate posts and get approval on reels.
Stay updated on Instagram trends, algorithm changes, and best practices.
Monitor and analyze the performance of Reels and posts using Instagram Insights.
Prepare monthly reports highlighting growth, engagement, and areas for improvement.
Use data to refine strategies and achieve KPIs.
Collaboration:
Work with other departments to align Instagram content with broader marketing campaigns.
Coordinate with graphic designers, photographers, or videographers when needed.
Skills and Qualifications:
Proven experience managing Instagram for brands, with a portfolio showcasing Reels and posts.
Strong understanding of Instagram’s algorithm, trends, and features.
Proficient in video editing tools (e.g., CapCut, Canva).
Exceptional creativity, storytelling, and visual design skills.
Excellent communication and project management abilities.
Analytical mindset with experience using Instagram Insights and other analytics tools.
Preferred Qualifications:
Experience in a similar industry or niche relevant to the brand.
Familiarity with influencer marketing.
Background in photography or videography is a plus.
Work Environment:
Remote
Flexible hours with deliverables prioritized.
**Job Type**: Part-time
Pay: R40,00 - R60,00 per hour
Expected hours: 5 per week
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