Partnership Officer: Communication
2 weeks ago
Work in collaboration with the Head of Partnerships in the development and implementation of the AWHF communications and promotional/branding strategy. This includes content development and management of the internal and external communication platforms. These should be guided by the AWHF strategic plan.
**Technical outputs**.
- Collaborate in the development and implement the communications strategies of AWHF. Identifying target audience, market positioning, value proposition, content strategy and use various channels, distribution partners and direct client engagement. Assess exiting Brand strategy, brand development and initiatives to meet the brands proposition and values
- Research, develop and execute continental digital marketing and social media campaigns in collaboration with the Head of partnership development.
- Communicating with media outlets and journalists, create press kits.
- Organising of events to promote key messages
- Identify, generate or customise appropriate content that informs, inspires and educates stakeholders about the work of the Fund, be it print or digital, news articles, press releases, opinion editorials, website, reports, brochures, blogs, podcasts, videos or social media and other items. This includes developing a content calendar, sourcing and developing content from across the organisation to leverage brand awareness and reinforce the organisations brand positioning.
- Create/develop/conceptualise written, visual or digital content for various media and channels on behalf of the AWHF
- Collating and synthesizing of information and turning it into engaging and understandable content for key audiences/stakeholders.
- Work and collaborate with designers and vendors to package and repurpose copy and visuals for everything from AWHF generated web pages to infographics and brochures.
- Content Strategy - keeping abreast of industry news and developments in order to identifying opportunities in the news cycle and create content where it supports the AWHF brand and the AWHF frontline Programme and Fundraising development objectives.
- Work closely with the AWHF team to ensure alignment with marketing activities.
- Track and monitor the AWHF’s digital marketing efforts to identify possible gaps, optimise digital advertising spend and ideate new marketing opportunities
- Develop intelligence reporting to communicate digital channel metrics and progress to key internal stakeholders, including Return on Investment (“ROI”) for social media presence and engagement.
- Responsible for keeping up to date with new and emerging digital and social platforms and trends to assess relevance to AWHF’s communication and business objectives.
**Key Responsibilities**:
**Key Measurements of Outputs**
- Development and implementation of an annual communications, PR and promotional plan.
- Collaborate the Partnership Officer (Fundraising) in the execution of quarterly fundraising events and digital/online fundraising campaigns.
- Quality communications and publicity materials developed and disseminated (including but not limited to brochures, website, newsletters, and media articles)
- Digital and online profile of AWHF enhanced with partners through increased reach and digital impressions.
- Demonstrated contribution to an enhanced AWHF reputation and identit.
**Minimum Requirements**
Relevant qualifications preferably a degree in Communication, Marketing, Public Relations, Journalism or related field with 3 years’ proven
Able to communicate fluently in English. Knowledge of French will be an added advantage.
**Expertise & Technical Competencies**:
**COMPETENCIES**
**Key Attributes**
Analytical skills and critical thinking
Proactively contribute to the achievement of targets and the ongoing internal and external communications success
Capable of initiating, facilitating, and coordinating communications proposals and initiatives
Able to adjust and work in intercultural and international contexts
Excellent interpersonal, presentation and communication skills (verbal and written.)
Ability to work well under pressure without compromising work quality or standards.
Ability to move past obstacles to achieve end results in an efficient and professional manner.
Results driven: Demonstrates high level of commitment and dedication to achieving goals and objectives in a pressured work environment.
Action orientated: Act without prompting, readiness to energetic, inventive and contribute to innovative outcomes.
Collaborative: Working effectively with the team or those outside of the formal line of authority to accomplish organisational goals.
Emotional maturity: maintaining effectiveness in varying environments and with different tasks, responsibilities and people.
***Written & Verbal Communication**
Technically experienced and fully competent writer
Prepare quality and effective correspondence, reports, and briefing documents.
Able to present a theme and concepts in writing in
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