Manager: Marketing, Communications and Stakeholder

6 months ago

Midrand, South Africa Construction Education & Training Authority Full time

**JOB PURPOSE**:
To ensure the development, enhancement, communication, reporting and oversight of the CETA’s Communications and Stakeholder Management strategy and framework and associated tools and processes, ensuring that these are supportive of the CETA strategy and mitigate business risks for the organisation.

**RESPONSIBILITIES**:

- Provide input into the development of the Communications and Stakeholder Management frameworks and strategy.
- Develop supporting tactical plans for the Communications and Stakeholder Management business unit to ensure execution of the strategic objectives and goals.
- Drive the implementation of the tactical plan by developing and allocating operational activities to various divisions and ensuring alignment to the achievement of operational targets.
- Ensure the establishment, maintenance and improvement of Standard Operating Procedures, policies, and guidelines relating to the Communications and Stakeholder Management business unit in consultation with the Executive Manager: Strategic Support.
- Keep abreast of changes in legislation, regulations and/or the occupational health and safety environment and respond to changes through adjustments to the strategy and tactical plans as required.
- Monitor and continuously evaluate progress of the business unit’s achievements against the tactical plan and strategic objectives
- Provide advocacy on a communication, stakeholder management and marketing implementation perspective to the CETA’s strategic decision-making process.
- Use insights gained through business information to compile reports, and metrics to measure success and inform the business decision making process and realign objectives.
- Develop and deliver creative marketing and communication strategies, plans and approaches to help market and position CETA.
- Plan the marketing and communications strategies for specific areas of CETA’s work and for different audiences.
- Work with the communication, programme and senior management teams to put the strategy into practice.
- Plan and implement direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation.
- Develop a web strategy covering CETA’s websites. Tender for a new website development and develop processes to keep CETA’s websites up to date.
- Develop and oversee a strategic programme of activities and events for CETA.
- Ensure the brand meets expectations through monitoring marketing trends and client feedback.
- Perform all duties and responsibilities in line with applicable Act, Regulations and per CETA relevant policies and procedures.
- Ensure the SETA participation in strategic engagement programmes
- Reposition the CETA.
- Leveraging of SETA/stakeholder communication opportunities.
- Manage the call center
- Be the stakeholder & communication liaison officer
- Conduct customer satisfaction surveys
- Implement rigorous communications campaign promoting all SETA interventions
- Responsible for strategic direction and execution of all internal and external communications.
- Establish and maintain contacts with local and national media to ensure that all opportunities for positive exposure are fully explored.
- Ensue the development and maintenance of the CETA intranet and internet sites.
- Develop and provide quality assurance on the press releases, development of talking points and facilitate media interviews for the CEO and management.
- Direct and lead the coordination and implementation of communication, stakeholder management, events and marketing projects and initiatives throughout all CETA business units
- Ensure the creation and implementation of a CETA editorial and events calendar to drive strategic objectives.
- Oversee all Communications and Stakeholder related initiatives across the CETA to ensure that their conception and implementation support the strategic intent.
- Establish and lead working relationships with the business areas, to identify gaps and business needs in processes.
- Oversee and ensure the development and implementation of communication plans aligned to the strategy.
- Attend and address all stakeholder queries timeously and effectively
- Oversee and ensure the development and effective management of marketing and events campaigns across the CETA.
- Oversee the engagement of service provider agencies on the implementation plans supporting the integrated Marketing strategy and related campaigns.
- Ensure that service provider agencies are managed accordingly in order to ensure that deliverables are met according to the marketing partnership agreement.
- Ensure the development of relevant content and a wide range of various marketing materials per audience and ensure that messages and designs are aligned.
- Ensure the conduct of research on media coverage and industry trends and use insight gained through business information reports to measure success, make decisions and realign st

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