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Digital Marketing Manager

4 weeks ago

Century City, South Africa Spur Group Full time

**Job Advert Summary**:
Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has eight brands, namely, Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella and Nikos Coalgrill Greek. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey. Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow, and realise their full potential.

A position has become available in the Marketing Department at the Head Office, Cape Town for a Digital Marketing Manager.

The incumebt for this role will be responsible for leading the digital marketing team across strategies for social media management, marketing automation, campaign media, and local restaurant marketing (franchisee clients). Manages and advises on digital budgets across all brands including Spur, Panarottis, John Dory’s, RocoMamas, The Hussar Grill, Nikos, Casa Bella, and Virtual (dark) Kitchens. Champions the online consumer journey throughout the full brand experience.

**Minimum Requirements**:

- Matric Certificate
- Tertiary education, preferably in business or marketing qualifications
- 4-5 years of experience in digital marketing strategy and team management
- Experience identifying and creating strategies and campaign methodology for target audience
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, Teams, and Excel)
- Experience in Marketing Automation software and methodology
- Experience in Adobe Creative suite (Photoshop, inDesign, Premier Pro) advantageous
- Knowledge of HTML, CSS, mailers and CMS platforms (such as Wordpress or Umbraco) advantageous
- Qualification or experience in managing analytics, adwords, SEO and digital media buying advantageous
- Restaurant experience/knowledge of Franchise Operations advantageous.

**Duties and Responsibilities**:
**General Management**
- In consultation with stakeholders and brand managers; manage, supervise, advise and analyse brand digital marketing plans, which focuses on product quality; positive brand perceptions and revenue growth.
- Manage and supervise all external digital agencies, such as creative; digital media; sentiment; reviews, listings, SEO etc.
- Align with internal business departments and ensure digital marketing expectations from a business and client (franchisee) point of view, are
- Guide business Contact Centre in digital response management (social media etc)
- Analyse, and identify digital marketing trends
- Prepare and present comprehensive and detailed reports and presentations for Head of CRM
- Create and Implement Digital Strategy with Head of CRM

**Financial**
- Provision of cost-effective digital services that facilitate sustainable brand development and market share growth and enabling the achievement of strategic organisational objectives and targets
- Overall management and monitoring of digital marketing delivery and overheads within organisation approved budgets
- Analysis of ROI on Digital marketing interventions
- Service Provider and Contract Management
- Manage and forecast fiscal budget, including monthly review thereof.

**Automation, CRM, Owned plattforms and Social Media**
- Guiding campaign and ‘always on’ marketing flows to ensure that personalized, authentic and relevant messages are sent to the right customers at the appropriate times through the marketing automation
- Analysis and reporting of digital marketing campaigns across brands
- Develop custom audience strategy across all digital targeting and tracking (retargeting, loyalty first party database, lookalike audiences etc)
- Collaborating alongside loyalty, e-commerce and design specialist services team on acquisition and retention programmes and campaigns. Leveraging customer campaigns to increase revenue and brand
- Champion Conversion Rate Optimisation of all digital marketing efforts
- Analyse and measure digital marketing efforts to meet fiscal KPIs

**Technical Involvement and Projects**
- Work with external partners in developing technical solutions for clients (franchisees and customers) to solve challenges or meet needs) eg. Contactless Register during COVID-19)
- Work with Product Owner in ensuring best customer experience of the products and programmes

**Human Resources**
- Management and supervision of direct reports and tasks/projects falling under their management.
- Provide leadership, support and guidan