Head of Digital Strategy

7 months ago

Midrand, South Africa The change Lab Full time

We are a proud internationally recognised Digital Marketing Company that is equipped and experienced enough to assist Start-ups, SME’s and larger Business Organisations.

**Position Title**:Head of Digital Strategy

**Reporting to**:Managing Director

**Based at**:Midrand Head Office

**Job Purpose and Overview**:
A digital strategy head leads the Digital operations team when streamlining strategic objectives from clients and generates ideas and concepts. This is to increase the company's and clients' brand awareness across various digital media platforms. He/She develops and implements integrated digital marketing techniques to reach the target audience

**Responsibilities**:
**General**:

- Lead the digital strategy development and implementation
- Re-writing or defining the necessary operational policies of execution across the digital operations department (SEO, PPC & Social Media)
- Control and oversee monthly reporting
- Technical client account management and troubleshooting
- Managing client campaign briefs & execution and distributing to the team
- Communication to team and management on strategy development & execution, timelines and results.
- Liaise with development partners on applicable development projects or technical SEO implementations to ensure the correct tasks are worked on and the launches happen as planned.

**Digital Strategy**:

- Build the applicable digital strategy for digital operations execution, once the creative strategy has been received from the creative department.
- Ensure all clients are onboarded correctly, as per the process provided.
- Ensure monthly SEO implementation, management and reporting.
- Ensure monthly PPC implementation, management & reporting.
- Keep pace with the latest digital marketing trends and market shifts, ensuring up-to-date certifications.
- Effectively analyse the digital operations processes within, constantly improving the process for better team output and client return on investment.

**Additional Requirements**:

- Technical Search Engine Optimisation on client websites (Create implementation specs for developers).
- On-page Search Engine Optimisation on the client websites (Create implementation specs for the developers).
- Administer search engine programs, such as Google Analytics, Google Tag Manager, Google Search Console and tools like WebCEO, SEMRush, ScreamingFrog & any others that improve the SEO operational function.
- Arrange monthly dev and SEO meetings and write meeting minutes for each meeting. (where applicable)

Keep up to date with all Google products like Google My Business and Google Data Studio

**Competencies**:

- Be a self-starter who can work independently with little supervision.
- Have a mindset for growth and optimism
- Problem-solving
- Resilient
- Proactive
- Optimistic
- Time management
- Ambitious
- Adhere to strict deadlines

Ability to commute/relocate:

- Midrand, Gauteng: Reliably commute or planning to relocate before starting work (required)

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