Business Unit Manager
7 months ago
**Reporting to **Commercial Director
**Job Purpose **Managing Business Unit, Brand and Sales Management team, a team of Medical Sales
Representatives calling on Specialists, Doctors and Pharmacies as well as Pharmacy
representatives calling on Independent and Corporate Pharmacies in order to achieve
the Business Unit Strategy.
**Qualifications **Degree / Diploma within Sciences or Commercial
Sales & Marketing Diploma
Post Graduate Business Degree Advantage
**Skills / Competencies**
**Required**
Minimum of 10 years pharmaceutical industry experience of which 3 to 4 years
must be in a Marketing Management / National Sales Manager capacity.
Sales and Marketing management experience on this level essential
Must have launch experience.
Financial responsibility (P&L management) in previous positions essential
**Key Job Outputs**
Manage team of Brand Managers, Sales Manager, Detail and Pharmacy sales
representatives to achieve regional and divisional sales targets.
Guide and direct Sales Manager & Brand Managers.
Planning and execution to support launches for promotion of all product
introductions.
Collaboration with other Sales Managers and Brand Managers within Business
Unit in terms of performance & deliverables.
Implementation & execution of strategy and action plan in line with portfolio to
maximise sales, market share and growth potential.
Manage resources, budget, stock, time, systems, sales tools, etc.
Communicate sales and marketing strategy clearly to team.
Identify acquisition/new business opportunities and work with the New Business
Development team to implement and execute if approved.
Interact with suppliers to ensure good working relationship and smooth-running
operation.
Setting of sales targets, agreeing forecast, capital management, price setting,
promotions & market share and EI contributions.
Take responsibility for entire profit and loss & commercial activities of the
Generics/ARV Business Unit.
Liaise with partners to improve profitability of business unit.
Develop and maintain excellent relationships with key customers in the market
(General Practitioners / Specialists, Pharmacies, Funders, and relevant specialty
groups).
Interact with cross functional teams.
Identify and implement best practices and encourage innovative ideas and
activities.
Interact with customers to drive strategic objective of business.
Do analysis of regional/national sales, competitor and market share data,
present to Commercial Director, use this information to plan strategic objectives.
Conduct gap analysis to identify possible opportunities and initiate research to
determine concept or new idea, review, get authorization from Commercial
Director and implement accordingly.
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