Managing Executive: Digital Channels

4 days ago

Midrand, South Africa Vodafone Full time

**Role purpose**:
Commercial owner of key digital metrics, capability builder for core e-& m-commerce assets, and custodian of the Design and Digital Analytics practices to drive more digital share of mobile, Fibre, and bundle sales and service, adoption to all digital channels, and enable new businesses and revenue streams for Vodacom South Africa with a particular focus on Consumer, SME, and SOHO.

Convert business strategy into capabilities (considering either to buy, build, or partner) that supports a multi-product, multi-segment approach and champions as the business architect in driving the technology, processes, and commercials to realize business value.

To define and execute the Digital strategy as a culmination of on all aspects of online including commercial operational costing (and technology functions), and to ensure that Digital becomes the preferred channel for Consumer and Enterprise customers for sales and self-care and as an enabler for new products, services and new business opportunities across, offered by Vodacom in Consumer, Enterprise and Financial Services.

Specify key strategic capability requirements for scalability and multi-use such as Digital Identity and eCommerce features to support Loyalty and Online sales across a global catalogue of products in Consumer, Enterprise, and Financial Services and across multiple customer types.

Function structurally reporting into Consumer, however, is a Shared Service across Enterprise, Commercial Operations, and Financial Services, which requires balancing own and company-wide targets, ambitions, objectives, and enablement.

**Your responsibilities will include**:
**Commercial Responsibilities**:
B2C and B2B Sales of mobile contracts (credit sales), prepaid hardware (incl prepaid SIM cards), Fibre To The Homes, Fibre to the Business, Insurance, Loyalty rewards (Capacity), Cloud, Security and any products suited for the consumer, SOHO and SME segments.
Managing the digitally acquired base by ensuring customer lifecycle activities are planned, executed, measured and optimized and driving digital-orientated unique opportunities on upgrades and in-life accretive migrations
Accountable for the digital share contribution of post-paid sales for CBU and VB, adoption of digital channels for self-service, bundle sales revenue, engagement and retention.
To oversee the full sales funnel and attention to key metrics throughout the sales journeys across contract and cash/card sales of handsets to bundles.

**Product and Platform (Capabilities) Responsibilities**:
Custodian of key digital assets and its roadmaps and scalability such as Digital Identity, E&M Commerce (Magento), Loyalty Store capability, Content Management System, Retail, Retail App.
Translate business strategy into capabilities required that informs business architecture for technology to build and support
Enable delivery against current and future requirements and targets for sales, ecommerce transactions, revenues, contribution margin and customer satisfaction in line with the company strategy
Stay up to date with user preferences in operating systems, device types, apps, social media, shopping trends and how to leverage
Enable the omni-channel strategy by defining the digital technology direction, requirements to leverage journeys and assets of direct digital channels to enhance and optimize the in-store experience through digital
Ensure core out-the-box functionality and plug-ins are used of E&M commerce platform (Adobe Magento) and little customizations are applied to ensure Vodacom can continue on an upgrade path which can be leveraged from the open-source community
Leverage full Vodacom and Adobe eco-system products to support more intelligent and targeted sales, analytics and personalization of offers, journey elements, etc
Ensure new customer on boarding journey, cross sell (Add-On-Line) are designed and developed with mínimal effort for the customer whilst complying to security and regulatory protocols.
Drive down operational costs by developing and executing on the Vodacom Digital strategy
Drive down distribution costs through the use of digital channels for the purchase of services and goods, while increasing efficiency
Develop and execute a mobile advertising strategy to generate additional revenue streams

**Digital Product Leadership**:
Lead the Digital Product Executives and influence and steer product roadmaps towards a 3-5 year ambition. Ensure digital investments are future-ready to monetize on trends, customer behaviour changes and other ancillary market opportunities to increase new revenue streams.
Vet product backlogs and roadmaps to ensure aligned business strategy, priorities and reducing technical debt and reusing both Design and existing capabilities
Lead and steer demand planning for demand from other divisions, Digital demand across other teams and own Digital backlogs enabled through the PI process.
Manage multiple stakeholders and balancing multiple (conflic

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