Senior Digital Marketing and Content Specialist

7 days ago

Midrand, South Africa DBSA Full time

The role of the Senior Digital Marketing and Content Specialist is to lead the development and execution of communication strategies to promote the Bank and its products and services in a consistent and targeted manner. This role plays a critical role in leading the Bank’s communications efforts with internal and external audiences. The Specialist will also lead the design, implementation, execution and analysis of the Bank’s digital marketing and social media efforts. This includes the website, social media platforms, digital advertising campaigns amongst others, aimed at promoting and increasing brand awareness and promoting the products and services of the Bank
**Key Responsibilities**: In consultation with the Head: Communications, Marketing & Events (CME), the Senior Digital Marketing and Content Specialist amongst others will: 1. Communications and Content Development - Develop and implement a Communication Strategy and Plan that will support the Bank’s strategic goals while also enhancing the brand and visibility of the Bank in key markets and with key stakeholders. - Accountable to communicate the organisation/divisions many stories/projects/key developments/strategies/plans - Identify / customise / generate appropriate content that informs, inspires and educate, be it print or digital, news articles, press releases, opinion editorials, website, reports, brochures, blogs, podcasts, videos or social media and other items. This includes developing a content calendar, sourcing and developing content from across the organisation to leverage brand awareness and reinforce the organisations brand positioning. - Create/develop/conceptualise written, visual or digital content for various media and channels on behalf of the Bank. - Collating and synthesizing large volumes of information and turning it into engaging and understandable content for key audiences/stakeholders. - Work and collaborate with designers and vendors to package and repurpose copy and visuals for everything from CME generated web pages to infographics and brochures. - Content Strategy Lead: responsible for keeping abreast of industry news and developments in order to identifying opportunities in the news cycle and create content where it supports the DBSA brand and the frontline division’s business development objectives. - Work closely with the marketing team to ensure alignment with marketing activities. - Develop a library of online and print marketing collateral for the different frontline divisions and ensure that the content is kept up to date and relevant - Works and collaborates with CME team to ensure scheduled content and marketing campaigns are delivered as per the editorial calendar. 2. Digital Marketing - Lead CME’s digital marketing initiatives. Develop a digital marketing strategy and plan to effectively leverage and integrate the Bank’s intranet, website, social media platforms, etc., ensuring alignment to the organisation’s strategic and business objectives. - Proactively lead and advise on the digital marketing and social media deliverables into various CME campaigns, sponsorships and projects e.g. Youth Challenge, Annual results, etc. - Manage the digital content editorial process - Lead and advise on digital marketing tactics as well as selection of appropriate digital channels for different audience/stakeholder groups in order to maximise content delivery and effectiveness. - Oversee the DBSA’s online reputation and advise on suitable reputation management tactics. - Manage and maintain consistency of digital content with regards to messaging, tone and adherence to brand guidelines. - Accountable for data analytics; to analyse, review, and report on effectiveness of digital campaigns to maximize results and inform future user engagement strategies. - Identifies and monitors effective benchmarks for measuring the impact of digital channels and social media campaigns - Track and monitor the DBSA’s digital marketing efforts to identify possible gaps, optimise digital advertising spend and ideate new marketing opportunities - Develop intelligence reporting to communicate digital channel metrics and progress to key internal stakeholders, including Return on Investment (“ROI”) for social media presence and engagement. - Responsible for keeping up to date with new and emerging digital and social platforms and trends to assess relevance to DBSA’s communication and business objectives. 3. General - Provide input or facilitate the preparation of management reports for the Unit, Division, Executive Committees, Boards & Stakeholders. - Build and manage relationships across DBSA’s divisions and units - Manage relationships with service providers and ensure adherence to SLA’s and budget allocations - Work efficiently with CME team members and provide guidance to ensure that the quality of content and digital marketing outputs is of a high standard. - Foster cross-functional team collaboration to enable s

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