PPC Specialist
1 week ago
**_Our client is urgently looking for an experienced PPC Specialist to join their organization_**
**_Location: _**_Sandton, Gauteng_**
**_Requirements:_**:
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Relevant qualifications/certifications_
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Must have in-depth knowledge of the Google Ads platform._
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Knowledge of Google Analytics and Google Tag Manager._
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Google shopping and enhanced e-commerce tracking will give an added advantage._
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Must be competent with Google Ads, Tracking, Analytics, and Tag Manager preferably with all Google Certifications or/majority experience on all is tools required._
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3+ years of experience in Google Ads campaign management._
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2+ years of experience with creating retargeting/remarketing audiences using Google Analytics and Tag Manager._
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Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS._
**_
Responsibilities:_**:
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Ability to gather advertising objectives, analyze them and interpret them into digital ad campaigns _that are objective-based and data-driven._
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Research client business goals to compose variations of ad copy for campaign use._
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Take responsibility and accountability for assigned accounts, managing all communication _and tasks with relevant stakeholders._
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Ability to build, manage & optimize all types of Google Ads campaigns ensuring that all _deliverables are of high quality._
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Ability to analyze performance data, draw conclusions from and create reports to discuss _with customers._
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Ability to communicate with customers (both written and verbal) concerning account _performance and Google Ads campaign strategy._
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Aptitude to effectively make data-driven decisions and constantly improve campaign _performance to maximize ROI._
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Prepare reports to internal parties as well as clients on campaign progress using available _reporting tools such as DataStudio and PowerPoint._
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Staying on top of new techniques, strategies, and changes to test for better results & _campaign successes._
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