Media Specialist

2 weeks ago


Johannesburg, South Africa Primedia Recruiter Full time

Responsible for accurate data collection, processing, and analysis. Assists in developing solutions in sprawling data sets to convert insights into strategic opportunities for the organization.
Keeping abreast of all local and international developments and innovations related to not only radio, but all media types so as to inform PMB’s current and future competitive strategies
Key outputs
Planning and reporting
**R+F projections and Post Campaign reporting**: Input schedules and interpret reach and frequency results for radio and TV campaigns.
**Optimised planning**: Build optimised radio and TV media plans and write a rationale based on the planning approach.
**Sales packages**: Updating as new surveys come out
**Tracking and Monitoring**: Guaranteed audience and CPL plans: regularly optimise plans to achieve set objectives
Insights
Use cross-tabulated research tools and reports from internal or external sources (RAMS, WizzAD, WARC, HootSuite, EGTA, Google, etc.) to extract insights and develop presentations based on client and station briefs providing insight into buying and decision-making behaviour in the market.
Update monthly reports such as digital, station profile, station deep-dive reports, etc. with the necessary and respective data.
Audience reporting
Provide and update monthly, quarterly and annual reports and sales tools, including, but not limited to;
Station and show profiles
Duplication reports and station rebuttals
Digital audience reports
Competitive AdSpend reports including Top 100
**Internal intelligence**: Top client AdSpend reports & sales target lists (radio and TV)
Media sales strategy input
Assess various tactical solutions for the various segments
Find a macro approach to meeting client needs and finding effective campaign opportunities
Post Campaign efforts to further improve upon within the business.
Deliver efficient, succinct strategic insights to clients and creative solutions.
Understand the relationship between LIVE and ARCHIVE data.

**REQUIREMENTS**:
Educational qualifications
Media-related qualification
Required knowledge and experience
Two to five years of work experience in an insights and/or research role
Understanding market research and data analysis
Knowledge of media measurement and analysis
Knowledge of business operations and procedures
Essential to have strong digital as well as traditional media experience

**Skills**:**Microsoft Suite**: Outlook, Word, PowerPoint, Excel
**Telmar Suite**: Surveytime (and the ability to crosstab surveys within), RBP; knowledge of Transmit would be advantageous.
**Nielsen planning tools**: Arianna Radio PCA, Wizzad
**Digital tools**: HootSuite, SimilarWeb, Google Trends, etc.
**Survey tools**: Survey Monkey
Attributes
Attention to detail
Deadline driven
Analytical
Self-managed
Proactive
Ability to work under pressure.
Team player.
Ability to be calm and diplomatic in crises.
Subscribes to PMB values



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