CRM & Direct Marketing Manager

2 months ago

Cape Town, South Africa Merand Corbett & Associates Full time
Key Responsibilities:
  • Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
  • Sound knowledge of customers segmentation and how to apply this to a customer growth strategy.
  • Assigning customer target files to deals and creative together for personalised customer experience.
  • Design and implement quality assurance on all work.
  • Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
  • Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
  • Responsible for the set up and reporting of customer surveys.
  • Report on campaign objectives laid out in the brief.
  • Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
  • Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
  • Managing trigger campaigns throughout the customer lifecycle to maximise sales.
  • A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
  • Ensuring campaigns comply with current best practice and legal compliance.
  • Identify target audience and opportunities to grow our direct marketing lists.
Qualifications:
  • Degree or relevant marketing qualification
  • Minimum of 4 years' experience in a CRM role
  • Must have worked for an online transactional business, with a strong digital presence
  • Experience working on or developing customer lifecycle programmes
  • Experience with triggered communication and complex segmentation
  • Experience with CRM tools and content management systems
  • Advanced experience with MS Office tools and G-suite Google Docs
  • Strong understanding of data management and governance
  • Strong interpersonal skills and ability to work within cross-functional teams
  • Extremely detail orientated, whilst being able to see the big picture and how pieces across the organisation fit together
  • Must be agile and able to change direction quickly
*ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED*

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