Shopper Development Manager

2 days ago


Johannesburg, South Africa Colgate-Palmolive Full time
Job title : Shopper Development Manager Job Location : Gauteng, Johannesburg Deadline : January 03, 2025 Quick Recommended Links
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MAIN RESPONSIBILITIES:

  • Category Knowledge, Business Challenges & Insights 
  • Deliver Category Knowledge (Be the shopper expert for the customers)
  • Identify insight driven Business Challenges for key customers Joint Category Planning
  • Deliver the Retail Category Development Services to their customers aligned with Category management RM priorities and direction
  • Develop 3 year shopper plan aligned to customer engagement strategy (for priority customers)
  • Develop annual category & shopper plan integrated within Joint Business Planning.
  • Recommend customer differentiation opportunities (with CD)
  • Shopper Program Development & Activation 
  • Activate Shopper programs
  • Refine programs to customer shopper & targeted vehicles
  • Translate insight and business challenges into recommended category strategies & solutions (activation platforms)
  • Deliver regular shopper return on investment reviews for key activities
  • Leverage RE/customer-specific shopper insight & customer analytics to Tailor the 5Ps by RE to the customer(s) formats, considering customer strategies and policies
  • Communicating 5P targets to Operations and monitoring implementation

REQUIRED QUALIFICATIONS:

  • A Bachelor's degree
  • Minimum 5 years of experience in a similar role in an FMCG environment 

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