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Head of Brand and Marketing

4 months ago

Stellenbosch, South Africa Frank Consult Full time

Our client is seeking a dynamic and strategic Head of Brand and Marketing to define and promote their global brand identity. This role requires innovative thinking, a results-driven approach, and the ability to lead a talented marketing team. The Head of Brand will be responsible for developing brand strategies, driving product awareness, fostering customer engagement, and ensuring solutions resonate with customers.

Key Responsibilities:

Brand Strategy and Development:

  • Develop and execute a global brand strategy tailored to target markets.
  • Align brand strategy with the customer journey for a consistent and positive experience.
  • Incorporate brand strategy into product positioning to enhance appeal.

Digital Strategy and Execution:

  • Lead digital strategies tailored to current and new market preferences.
  • Implement data-driven marketing techniques to optimize digital campaigns and improve ROI.
  • Create and execute integrated marketing campaigns, including advertising, promotions, events, and digital initiatives.

Product Marketing:

  • Communicate product value propositions clearly to various markets.
  • Collaborate with product development teams to launch new products and optimize existing offerings.
  • Partner with Sales on brand promotions for product-specific campaigns.

Market Research and Analysis:

  • Conduct market research to identify consumer trends, competitor activities, and growth opportunities.
  • Present insights and recommendations based on strategic thinking and strong communication skills.

Stakeholder Collaboration:

  • Build and maintain effective business relationships with key stakeholders.
  • Manage service delivery in line with business expectations.

Financial Management:

  • Ensure appropriate financial management, funding, budgetary provisions, and control procedures.

Team Leadership:

  • Foster a high-performance culture within the team to meet goals.

Core Competencies:

  • Digital Marketing Expertise: Proficiency in cutting-edge digital marketing tools and industry advancements.
  • Creative and Strategic Thinking: Ability to drive brand initiatives through storytelling and strategic planning.
  • Collaboration and Stakeholder Management: Excellent skills in building relationships and navigating organizational dynamics.
  • Analytical and Problem-Solving: Data-driven decision-making skills to optimize marketing strategies.
  • Communication: Superior communication skills for articulating brand value propositions.
  • Industry Dynamics: Deep understanding of retail industry dynamics and consumer behavior.
  • Leadership: Ability to lead and inspire a team, fostering a positive work environment.

Qualifications and Experience:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum 8+ years of experience in brand management, marketing, or a related role.
  • Proven track record in developing and executing digital marketing strategies.
  • Strong background in storytelling, brand building, and creative marketing.

Other Requirements:

  • Own vehicle and valid driver's license.
  • Willingness to travel between offices (Cape Town, Stellenbosch, Johannesburg).

If you are a creative thinker with a passion for storytelling and brand building, and possess the strategic acumen to drive brand initiatives, we invite you to apply for this exciting opportunity.