Market Researcher

1 week ago


Cape Town, Western Cape, South Africa West Coast Personnel Full time
Key Responsibilities
  • Conduct qualitative and quantitative research to analyse market trends, consumer preferences, and competitor activities.
  • Monitor and forecast market dynamics to identify growth opportunities.
  • Design and execute surveys, focus groups, and interviews to understand consumer needs and behaviors.
  • Develop consumer profiles and segmentation models.
  • Gather data from various sources, including primary research, syndicated reports, and internal data.
  • Use statistical tools and software for in-depth analysis.
  • Compile comprehensive reports, presentations, and dashboards with research findings.
  • Present insights and actionable recommendations to marketing, sales, and product development teams.
  • Partner with cross-functional teams to align research with business goals.
  • Collaborate with external research agencies when required.
  • Provide actionable recommendations to optimize marketing strategies, product launches, and customer engagement efforts.
  • Support pricing, packaging, and promotional decisions using data-driven insights.
Key Requirements
  • Bachelors degree in Marketing, Business, Economics, Statistics, or related field.
  • Proven experience (25 years) in market research, ideally in the FMCG sector.
  • Familiarity with market research methodologies, tools, and frameworks.
  • Proficiency in statistical analysis software and data visualization tools.
  • Strong knowledge of survey platforms (e.g., SurveyMonkey).
  • Excellent analytical and critical thinking abilities.Strong communication and presentation skills.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Strong understanding of the FMCG sector and its market dynamics.
  • Awareness of global and local market trends.

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