Market Research Lead

4 days ago


Cape Town, Western Cape, South Africa Integration Resourcing Full time

Role Summary

The Consumer Insights Manager will play a crucial role in driving strategic consumer insights to inform the company's brand, portfolio, and innovation strategy within the South African market.

Key Responsibilities

  • Identify white spaces in the spirits portfolio by analysing market gaps and consumer needs.
  • Collaborate with innovation teams to track emerging consumer trends and use insights to drive the development of new product offerings.
  • Work closely with the media buying agency to provide media insights that support the effectiveness of media plans and optimize media spend.
  • Develop strong partnerships with external partners to ensure high-quality research execution and data analysis.

Requirements

  • 5+ years' experience in consumer insights with strong knowledge of consumer behaviour, trends, and attitudes.
  • Expertise in conducting strategic consumer research, brand health tracking, and segmentation studies.
  • Ability to lead and manage both long-term strategic projects and ad-hoc research studies.
  • Excellent communication skills with the ability to present insights clearly.
  • Strong collaboration skills, working with cross-functional teams and external partners.


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