Market Research Lead
4 days ago
Role Summary
The Consumer Insights Manager will play a crucial role in driving strategic consumer insights to inform the company's brand, portfolio, and innovation strategy within the South African market.
Key Responsibilities
- Identify white spaces in the spirits portfolio by analysing market gaps and consumer needs.
- Collaborate with innovation teams to track emerging consumer trends and use insights to drive the development of new product offerings.
- Work closely with the media buying agency to provide media insights that support the effectiveness of media plans and optimize media spend.
- Develop strong partnerships with external partners to ensure high-quality research execution and data analysis.
Requirements
- 5+ years' experience in consumer insights with strong knowledge of consumer behaviour, trends, and attitudes.
- Expertise in conducting strategic consumer research, brand health tracking, and segmentation studies.
- Ability to lead and manage both long-term strategic projects and ad-hoc research studies.
- Excellent communication skills with the ability to present insights clearly.
- Strong collaboration skills, working with cross-functional teams and external partners.
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