Senior Specialist: Pricing
2 weeks ago
- Jobs by Location
- Job by industries
Tasks
Management of Data Analysis for Pricing Purposes
- Manage all data analyses and processes that underpin the pricing process across Linear, Hybrid (OTT) & Digital platforms across the various market territories in Africa.
- Develop and manage the reporting and analytics to support the various products and packages in these portfolios
- Conduct customer centric post-campaign analyses that provide real insights on campaign performance, depict the value delivered to clients and encourage future sales.
- Build data banks to drive strategic insights for strategic pricing
Pricing Process & Product development & Implementation
- Regulate rates based on economic conditions, competitor activity and market conditions across linear, hybrid and digital platforms across the various countries (markets).
- Develop appropriates products to monetizse and encourage incremental revenue generation
- Drive and manage the communication for agreed rates and packages to both internal and external clients
- Ensure that agreed rates are implemented as planned across the business
- Stay abreast of current industry trends, competitor activity in the video entertainment space and their respective offers in the market to ensure DMS remains relevant and competitively priced
Reporting
- Compile all relevant reports that inform and track the impact of the DMS pricing process
- Present findings to DMS management, highlighting resultant impact to business and recommending solutions where required
Rate Card Development
- Work closely with MultiChoice CII; GE; or digital teams to stay abreast of all new developments on content and timeously identify all new events that need to be priced and included in the various rate cards
- Manage the production and provision of all files that input into the rate card development process
- Ensure that monthly channel pricing grids are communicated on time with the marketing team and all relevant stakeholders, including 3rd party software suppliers
Below-the-Line Pricing
- Analyse the below-the-line market and build pricing strategies signed off by HOD of Pricing
- Price Sponsorships across GE; 3rd Party & Sport
- Build cross platform models that will attract advertiser spend for the below-the-line spenders.
- Build new commercial revenue models closely linked Business unit Content structures
Stakeholder Management
- Develop and manage key stakeholder relationships across the business with both internal and external clients as well as key partners and alliances
- Understand the primary needs of each stakeholder and partner to close any gaps
Qualifications Essential
- University degree in Business Analytics; Actuarial Sciences; Mathematics or any other relevant qualification
- Post-graduate degree would be advantageous
Experience
- 5-8 years' experience in Media Product Pricing
- +-3 years in Snr Management role
- Good understanding of advertising and media in SA and Africa
- Experience in the use of industry tools and resources, i.e., Telmar, Arianna, GAM etc.
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