Area Marketer
3 weeks ago
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- Job by industries
Description
Job Summary:
- To drive mechanic registrations on the Castrol FastScan App, promoting awareness and adoption of the platform by visiting independent and non-independent automotive service workshops. The role requires efficient app demonstration, training, and reporting while ensuring strong engagement with the automotive service industry.
Key Responsibilities and Deliverables:
- Mechanic Engagement and App Registration
- Visit designated automotive workshops within assigned territories
- Register mechanics on the new Castrol App immediately during the visit
- Provide training on app usage and demonstrate its benefits
- Gather mechanic feedback on the app and related products
Data Collection and Reporting
- Accurately collect and input required data points via the internal app (e.g., customer details, mechanic information, app registration evidence, and feedback)
- Submit daily updates on mechanic registrations and other KPIs
Promotional Activities
- Distribute Z-cards and leaflets to mechanics and workshop personnel
- Represent the Castrol brand professionally, ensuring a strong presence in the field
Logistics and Preparedness
- Utilize FastScan uniforms and equipment, including WiFi devices and power banks, to address app installation challenges (e.g., lack of data or device compatibility issues)
- Ensure timely and efficient visits in line with the daily and monthly targets
Collaboration
- Attend weekly meetings with the client and project team for progress reviews
- Participate in training sessions to understand app functionality and sales techniques
Key Performance Indicators (KPIs):
- Total Mechanic Downloads: 4000 registrations in 3 months
- Daily Target: 6 mechanic registrations per day per field marketeer
- Evidence of registration and engagement submitted via the SmartApp
Deployment Plan:
Field Marketer Placement:
- Gauteng: 3 field marketers (North, South, East, West)
- Cape Town: 2 field marketers (Eastern, Western, Cape Town regions)
- Durban: 2 field marketers (Durban, PMB, and surrounding areas)
- Mpumalanga: 1 field marketer
- Free State: 1 field marketer (Bloemfontein)
- Limpopo: 1 field marketer
Additional Notes:
- Recruitment and training to commence mid-February to ensure readiness by March 1st
- The client will provide a customer database to aid in identifying target workshops
- Weekly automated reporting and KPI tracking will be implemented
Key Competencies:
- Organisational commitment
- Teamwork and collaboration
- Relationship building
- Agility
- Performance and results-driven
- Continuous growth and improvement
- Resilience and stress management
- Service excellence
- Analysis and problem-solving
- Sales orientation
- Quality and detail excellence
- Communication
Requirements
- Minimum Qualifications: Relevant Diploma at NQF level 5
- Drivers’ License with own vehicle
- Minimum Experience: 2-3 years’ experience in sales (app phone sales experience) advantage
- Knowledge, Skills & Abilities: Sales and Marketing knowledge in automotive or mobile industry
- Customer Service Skills
- Effective administration and communication skills Computer Literacy – MS Office
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