Area Marketing Specialist

3 days ago


Durban, KwaZulu-Natal, South Africa Smollan Group Full time
Job Overview

The Smollan Group is seeking an experienced Area Marketing Specialist to drive the growth of our automotive business. This role involves promoting awareness and adoption of our platform among independent and non-independent automotive service workshops.

Main Responsibilities
  • Demonstrate and promote the benefits of our app to mechanics and workshop owners
  • Cultivate strong relationships with key stakeholders in the industry
  • Collect data on app usage and gather feedback from users
Key Performance Indicators (KPIs)
  • Total Mechanic Downloads: 4000 registrations in 3 months
  • Daily Target: 6 mechanic registrations per day per field marketer
  • Evidence of registration and engagement submitted via the SmartApp
Deployment Plan
  • Field Marketer Placement:
    • Gauteng: 3 field marketers (North, South, East, West)
    • Cape Town: 2 field marketers (Eastern, Western, Cape Town regions)
    • Durban: 2 field marketers (Durban, PMB, and surrounding areas)
    • Mpumalanga: 1 field marketer
    • Free State: 1 field marketer (Bloemfontein)
    • Limpopo: 1 field marketer

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