Area Marketer

2 weeks ago


Durban, KwaZulu-Natal, South Africa Smollan Full time
Job title : Area Marketer - M (Durban South)Job Location : KwaZulu-Natal, DurbanDeadline : March 24, 2025Quick Recommended Links
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Description
Job Summary:

  • To drive mechanic registrations on the Castrol FastScan App, promoting awareness and adoption of the platform by visiting independent and non-independent automotive service workshops. The role requires efficient app demonstration, training, and reporting while ensuring strong engagement with the automotive service industry.

Key Responsibilities and Deliverables:

  • Mechanic Engagement and App Registration
  • Visit designated automotive workshops within assigned territories
  • Register mechanics on the new Castrol App immediately during the visit
  • Provide training on app usage and demonstrate its benefits
  • Gather mechanic feedback on the app and related products

Data Collection and Reporting

  • Accurately collect and input required data points via the internal app (e.g., customer details, mechanic information, app registration evidence, and feedback)
  • Submit daily updates on mechanic registrations and other KPIs

Promotional Activities

  • Distribute Z-cards and leaflets to mechanics and workshop personnel
  • Represent the Castrol brand professionally, ensuring a strong presence in the field

Logistics and Preparedness

  • Utilize FastScan uniforms and equipment, including WiFi devices and power banks, to address app installation challenges (e.g., lack of data or device compatibility issues)
  • Ensure timely and efficient visits in line with the daily and monthly targets

Collaboration

  • Attend weekly meetings with the client and project team for progress reviews
  • Participate in training sessions to understand app functionality and sales techniques

Key Performance Indicators (KPIs):

  • Total Mechanic Downloads: 4000 registrations in 3 months
  • Daily Target: 6 mechanic registrations per day per field marketeer
  • Evidence of registration and engagement submitted via the SmartApp

Deployment Plan:

Field Marketer Placement:

  • Gauteng: 3 field marketers (North, South, East, West)
  • Cape Town: 2 field marketers (Eastern, Western, Cape Town regions)
  • Durban: 2 field marketers (Durban, PMB, and surrounding areas)
  • Mpumalanga: 1 field marketer
  • Free State: 1 field marketer (Bloemfontein)
  • Limpopo: 1 field marketer

Additional Notes:

  • Recruitment and training to commence mid-February to ensure readiness by March 1st
  • The client will provide a customer database to aid in identifying target workshops
  • Weekly automated reporting and KPI tracking will be implemented

Key Competencies:

  • Organisational commitment
  • Teamwork and collaboration
  • Relationship building
  • Agility
  • Performance and results-driven
  • Continuous growth and improvement
  • Resilience and stress management
  • Service excellence
  • Analysis and problem-solving
  • Sales orientation
  • Quality and detail excellence
  • Communication

Requirements

  • Minimum Qualifications: Relevant Diploma at NQF level 5
  • Drivers' License with own vehicle
  • Minimum Experience: 2-3 years' experience in sales (app phone sales experience) advantage 
  • Knowledge, Skills & Abilities: Sales and Marketing knowledge in automotive or mobile industry 
  • Customer Service Skills
  • Effective administration and communication skills Computer Literacy – MS Office
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