Customer Development Manager
5 days ago
- The Customer Development Manager is responsible for achieving Sales targets through exceptional execution at the point of sale.
- Foster and maintain the partnership between CP and the customer(s)/Distributors at the store and regional level by nurturing relationships and negotiating with Store Operations/in-store personnel.
- Offer insights on the in-store environment to enable swift adjustments of competitive strategies. The Customer Development Manager plays a crucial role in ensuring profitable growth.
- Establishing and managing relationships with key stakeholders in the customer(s) or channel at the regional and/or store level.
- Conducting negotiations when necessary (listings, planograms, displays, promotion execution etc) at regional office and/or store level.
- Attending regional/national business meetings and taking charge of pricing and the P&L.
- Implementing and upholding in-store strategies developed within Category Management collaborations with the Customer(s).
- Coordinating special events (store-level sell-in and communication, materials management in-store etc.) in alignment with the Shopper Development Manager.
- Collaborating with customer service to monitor orders, resolve issues and achieve customer service KPI's.
- Collaborating with Logistics to strategize, analyze and predict customers' requirements and ensure prompt and complete delivery.
- Monitoring sales and distribution performance, especially for new products and taking timely action to drive continuous enhancements.
- Keeping track of competitive activities at store level, documenting and consolidating significant actions, overseeing speed and extent of distribution and identifying competitive best practices, discussing with the BDM to proactively respond with strategic/tactical adjustments.
- Establishing account co-op activity and annual promotional grids.
- Regular analysis of promotions to evaluate whether these activities are yielding positive ROI's.
- Regularly visiting stores to pinpoint areas for improvement.
- Monitoring performance versus objectives, offering continuous coaching and feedback and conducting assessments based on data.
- Reviewing Field Sales and Merchandiser itineraries (location, frequency, duration vs plan) and roles to ensure efficient utilization of limited resources.
- Providing guidance to in-store staff (merchandisers) and ensuring they are trained and informed about new products, promotions and merchandising objectives.
- Identifying training requirements and devising training plans with the Team Leader.
- Collaborating with the SDM to create tools, merchandising materials and in-store initiatives for effective shelf management to entice shoppers to purchase Colgate products at the shelf.
- Supervising the accurate and consistent collection of data for monitoring 5P performance versus target. In - Store Compliance.
- Clearly communicating in-store goals and overseeing the achievement of 5P targets, product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation versus plan, share of shelf and planograms, POP placement versus plan.
- Resolving operational challenges at head/regional offices or in-store.
- A Bachelor's degree.
- Minimum 5 years of experience in FMCG Customer Account Management.
With the Colgate brand in more households than any other, we encounter significant possibilities and new challenges as we strive to integrate sustainability across all facets of our business and generate positive social influence. We are committed to positioning ourselves for continued growth as we act on our 2025 Sustainability & Social Impact Strategy.Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose commences with our personnel — ensuring our workforce mirrors the individuals and communities we serve — and establishing an environment where our employees feel a sense of belonging; where we can be our genuine selves, feel respected and have the backing of leadership to influence the business meaningfully.Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.
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