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Digital Paid Media Specialist
2 weeks ago
Job Advert Summary:
Clover is looking for a Digital Paid Media Specialist to join the Marketing Department.
The key responsibilities are to ensure paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.
Minimum Requirements:
- Business English: Fluent
- Experience in digital media/advertising across channels (search, social, display, and mobile, etc.)
- Computer literacy (Advanced)
- Experience working in Microsoft Suite (including Excel, PowerPoint, etc.)
- Experience with analytics platforms (Google Analytics, Adobe Analytics, etc)
Duties and Responsibilities:
Campaign Implementation
- Successfully implement social campaign set ups
- Record and report on budget spend accurately
- Manage programme execution and financial performance while ensuring delivery of Key Performance Indicators
- Implement media plans
- Utilise ad management interfaces and bidding tools (Google, Facebook/Instagram, Twitter, Snapchat, Programmatic Ad Tech platforms) effectively
Media Planning
- Coordinate and lead digital media planning
- Gain and maintain insight into new digital channels and provide input into their effective utilisation by brands when they become available and are relevant
- Support brand teams with digital transformation and adoption for their relevant brands in line with the overall strategy
- Analyse performance, changes and develop best practice insights for the brands in line with digital space
- Coordinate and guide the agreement of KPIs for campaigns and budgets if they are not predefined
- Research new and exciting digital media opportunities to future proof brands in the digital platform space
- Identify the right audiences and channels for campaigns
- Effectively manage media channels to deliver on cost, quality and timing targets
- Lead creative thinking on campaign execution using multiple digital media channels
Digital Media Optimisation
- Review live data and recommend changes to affect overall campaign performance
- Increase conversion rates and drive marketingqualified leads
- Optimise the leadtocustomer conversion rate
- Proactively use optimisations and insights for future campaigns/iterations
Deliver Reporting
- Derive insights and propose tactics and recommendations
- Propose changes and channel experimentation for enhanced results
- Ensure effective monthly budget tracking and reporting
- Ensure spend is inline with budget
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