Publisher Programmatic Specialist

2 weeks ago

Roodepoort, Gauteng, South Africa The Citizen Full time
Purpose of the role
Maintaining the health of publisher ad server (Google Ad manager) and existing programmatic demand.
Researching, recommending and implementing new features applicable to increasing yield and revenue.
Overseeing programmatic deal set-up and troubleshooting.
Monitoring and researching industry trends including but not limited to brand safety, viewability, creative formats, video, native and yield.
Yield management.
Creation, implementation and optimisation of ad unit blueprints.
Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.

Monitor and maximise inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.

Continuous audits of ad units, speed and ad unit placement.
Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.

Accountabilities:

First party data management
Audience discovery and activation for monetisation through direct and programmatic selling.
Continuous monitoring of data management platforms.
Search engine optimisation
Development and implementation of SEO strategies.
Continuous technical and on-page SEO focused audits.
Working with the editorial teams to train them on SEO best practices around generating news content.
Researching and implementing SEO best practices and staying up to date with the latest search engine updates.
Monitoring traffic with a special focus on organic traffic.
Addressing all technical on-site issues and working with the dev team to optimise technical site performance.
Optimisation of site structures and URL structures, in accordance with SEO best practice.

Qualifications:

Matric

Post graduate degree in marketing, digital, communications, media, or a related discipline is an advantage but not a mandatory requirement.

Knowledge

Intermediate to advanced understanding of:

Programmatic media.
On-page and technical SEO.
First party data.
Implication of third party cookie deprecation for publishers.
Microsoft Office Excel.

Working knowledge of:

HTML, CSS, WordPress (or other CMS systems).
Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio and Google Ad Manager.
SEMRush and/or other SEO tools available in the industry.

Thorough understanding of:

Ad serving technology used (current and future) and data activation.
Industry trends and solutions.
Data management platforms.
Legal implications of data.

Experience:

Minimum two years' experience in SEO, publisher programmatic media and data management.
Strong technical skills and a basic understanding of website structures.
Other requirements
Valid drivers licence
Own reliable vehicle
Own cellphone

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