Publisher Programmatic Specialist

2 weeks ago

Roodepoort, Gauteng, South Africa The Citizen Full time

Remuneration:
Market-related

Province:
Gauteng

City:
Industria West, Roodepoort

PURPOSE OF THE ROLE

  • Maintaining the health of the publisher ad server (Google Ad Manager) and existing programmatic demand.
  • Researching, recommending and implementing new features applicable to increasing yield and revenue.
  • Overseeing programmatic deal setup and troubleshooting.
  • Monitoring and researching industry trends including but not limited to Brand Safety, Viewability, Creative Formats, Video, Native and Yield.
  • Yield management:
  • Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.
  • Monitor and maximize inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.
  • Creation, implementation and optimisation of ad unit blueprints.
  • Continuous audits of ad units, speed and ad unit placement.
  • Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.

ACCOUNTABILITIES

1st
Party Data Management

  • Audience discovery and activation for monetization through direct and programmatic selling.
  • Continuous monitoring of Data Management Platforms.

Search Engine Optimisation

  • Development and implementation of SEO strategies.
  • Continuous technical and onpage SEO focussed audits.
  • Working with the editorial teams to train them on SEO best practices around generating news content.
  • Researching and implementing SEO Best Practices and staying up to date with the latest search engine updates.
  • Monitoring traffic with a special focus on organic traffic.
  • Addressing all technical onsite issues and working with the DEV team to optimise technical site performance.
  • Optimisation of site structures and URL structures, in accordance with SEO best practice.

CORE COMPENTENCIES REQUIRED

Qualifications

  • Matric
  • Post Graduate Degree in Marketing, Digital, Communications, Media, or a related discipline is an advantage but not a mandatory requirement.

Knowledge

Intermediate to advanced understanding of:

  • Programmatic media.
  • Onpage and technical SEO.
  • 1st party data.
  • Implication of thirdparty cookie deprecation for publishers.
  • Microsoft Office Excel.

Working knowledge of:

  • HTML, CSS, WordPress (or other CMS systems).
  • Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio and Google Ad Manager.
  • SEMRush and/or other SEO Tools available in the industry.

Thorough understanding of:

  • Ad serving technology used (current and future) and data activation.
  • Industry trends and solutions.
  • Data Management Platforms.
  • Legal implications of data.

Experience

  • Minimum 2 years experience in SEO, Publisher Programmatic media and data management.
  • Strong technical skills and a basic understanding of website structures.

OTHER REQUIREMENTS

  • Valid driver's license
  • Own reliable vehicle
  • Own cellphone
Preference will be given to individuals who will add to the diversity of the organisation. The Citizen reserves the right to not fill the position.

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