Senior Marketing Manager: Customer Experience
2 weeks ago
Requisition Details & Talent Acquisition Contact
Busi Radebe-
Job Post End Date: 08 February 2024- Job Family- Marketing, Communication and Research
- Career Stream
- Marketing and Brand Management
Leadership Pipeline
- Manage Others
Job Purpose
- To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbank's business strategy
Responsibilities:
- As a travelling expert, contribute to the development of the marketing and communication strategy and plan by understanding business strategy and client insights.
- In collaboration with Brand Strategy, create and implement brand guidelines and best practices for marketing campaigns and communications.
- Provide feedback and guidance to marketing teams and stakeholders on how to enhance customer experience and brand loyalty
- Act as the customer advocate within marketing, ensuring their voice is heard and their needs are met. Encourage team to generate innovative ideas and share knowledge. Influence the Client Value Proposition (CVP) to ensure relevance based on understanding the target market.
- Champion ethical marketing practices and ensure all marketing activities adhere to relevant regulations and guidelines.
- Manage and coordinate the approval and review process of marketing materials and assets
- Identify and resolve any issues or risks related to marketing governance and customer experience
- Collaborate with other departments and functions to support crossfunctional initiatives and projects.
- Manage and develop relationships with key stakeholders across the organization.
- Communicate effectively with all levels of the organization, both verbally and in writing
- Meet business objectives by recommending, managing and controlling the marketing budget.
- Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives (e.g. staff surveys etc.).
- Address issues raised in culture surveys by participating in the development and implementation of action plans.
- Support and encourage staff to participate and support corporate responsibility initiative. Achieve operational excellence by supporting the implementation of business optimisation improvement through team engagement.
- Stay updated on the latest trends, best practices, and innovations in customer experience and marketing governance.
People Specification
- Essential Qualifications
- NQF Level
- Matric / Grade 12 / National Senior Certificate
- Advanced Diplomas/National 1st Degrees
Preferred Qualification
- Post graduate qualification in Marketing and Communications or Commerce
- Minimum Experience Level years in marketing and 5 years in management
- Technical / Professional Knowledge
- Budgeting
- Employee training/development
- Governance, Risk and Controls
- Managerial Accounting Principles
- Relevant regulatory knowledge
- Strategic planning
Behavioural Competencies
- Building Partnerships
- Coaching
- Customer Focus
- Decision Making
- Driving for Results
- Planning and Organizing
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