Senior Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Nedbank Full time

Job Classification



REQ:

Refilwe Falatsi:


Division: Nedbank Insurance |

Functional Area:

Client Experience:



Closing Date: 8 August 2023:



Employment Equity:
Preference will be given to individuals from underrepresented groups.

  • Job Family
  • Marketing, Communication and Research


Career Stream
  • Marketing and Brand Management


Leadership Pipeline
  • Manage Others

Job Purpose

  • To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbanks business strategy

Responsibilities:

  • Formulation and implementation of marketing and communication strategy inclusive of traditional and digital marketing campaigns.
  • Support the achievement of the business strategy, objectives and values.
  • Execution of all digital and social media campaigns.
  • Implement digital strategy by driving brand awareness, consideration and acquisition across all platforms.
  • Ensure strategy and all messaging align with digital marketing campaigns.
  • All rollout components are integrated, aligned and fit for various platforms covering traditional marketing, digital marketing, promotions, PR ad sponsorships campaigns to deliver positioning consumer awareness and sales objectives.
  • Understand social media analytics with an ability to interpret social content performance and data.
  • Ability to use social listening to monitor brand health and consumer insights and competitor activity.
  • Meet business objectives by recommending; managing and controlling the market budget.
  • Minimise cost to income ratio by providing input to operational budgets.
  • Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives. Drive research to inform relevance.

People Specification

  • Essential Qualifications
  • NQF Level
  • Matric / Grade 12 / National Senior Certificate
  • Advanced Diplomas/National 1st Degrees


Essential Qualification
  • NQF Level
  • BA / BCom (Marketing and Communication)
  • Matric / Grade 12 / National Senior Certificate


Essential Certifications
  • Preferred Certifications
  • Minimum Experience Level years in marketing within the Insurance or Financial Services and 5 years in management.
    Technical / Professional Knowledge
  • Budgeting
  • Employee training/development
  • Governance, Risk and Controls
  • Managerial Accounting Principles
  • Relevant regulatory knowledge
  • Strategic planning


Behavioural Competencies
  • Building Partnerships
  • Coaching
  • Customer Focus
  • Decision Making
  • Driving for Results
  • Planning and Organizing
- **_Please contact the Nedbank Recruiting Team at
  • Refilwe Falatsi_


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