Consumer & Marketing Insights (Cmi) Business Partner

2 weeks ago


Johannesburg, Gauteng, South Africa Edge Executive Search Full time
Consumer & Marketing Insights (CMI) Business Partner

  • Permanent


JHB00323
  • FMCG, Retail & Warehouse
  • Marketing
  • Gauteng, JHB
  • Northern Suburbs
  • R R Annually Cost To Company (Medical Aid, Market related)
  • Our client, a leading manufacturing and FMCG organisation is in search of a Consumer and Insights Marketing Executive with quantitative research experience

.

Qualifications & Experience:

Experience
years agency or corporate market research/insights experience

  • Quantitative Research
  • NPD and Sensory research

Key attributes and competencies

  • Consumer intuition you have the ability to see the world through the eyes of the consumer.
  • Strategic acumen
- the ability to see the big picture, leveraging insights to make strategic recommendations.

  • Communication skills
- your insights move the needle due to your clear and concise communication style.

  • Commercial aptitude
- you understand how your insights-based recommendations impact the commercial side of the business and tailor your recommendations accordingly

  • Analytical capability the ability to review and analyse research reports and data to draw insights and make recommendations for strategic decisions.

Key Role Deliverables

  • As the CMI business partner you will plan and manage the research needs of your category partners to ensure highquality outputs
  • Through the integration of primary and secondary data you will ensure the delivery of actionable consumer and market insights that support decisionmaking for you assigned categories
  • Furthermore, you will identify opportunities for growth, and innovation, as well as make a meaningful contribution to optimal communication and advertising, category strategy, and brand plans
  • You will identify common areas of research across the portfolio, ensuring efficient spending of market research budget
  • In addition, you will embed a process within the portfolio and wider business to share best practices and insights across the organisation
  • Define research objectives and decide research methodology, scope of analyses and required outputs from the research
  • Manage the execution of research projects, ensuring that all category research projects meet the standards of quality, timelines and cost effectiveness
  • Proactively identify consumer, shopper or research needs that will contribute, to arising business issues
  • Partnering with Group Innovation/ R&D to develop and implement a research plan that answers key questions and reveals actionable insights to drive the innovation agenda
  • Integrates consumer and category knowledge and insight from sources with commercial knowledge, to provide insight driven business recommendations
  • Embed a knowledge sharing process into your relationship with the rest of the organisation ensuring appropriate insights are shared across categories and the broader business where appropriate to inform decision making
  • Identify research spend requirements, based on category strategy and brand plans and influence the securing of funding and once approved, manage deployment of the assigned funds
  • Continually evolve your understanding of the modernday consumer, sharing this understanding across the organization to ensure that the consumer is placed at the heart of all decisions and that we remain ahead of competitors in terms of consumer/shopper
  • Effectively manage working relationships with external vendors to drive commitment and service quality
  • Develop and embed best practice research in the area of NPD research and collate learnings from NPD and Sensory Research across the organisation
  • Quality of delivery from vendors
  • Management of research budget
  • Category growth based on insights
  • Incremental revenue from innovation
  • Strategic support to category teams
  • For more information please contact:
  • Kimberley Craig


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