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Strategic Insights Manager
2 weeks ago
the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential.
We believe that when they are
free to be themselves, and they are given the opportunity to grow, travel and develop,
amazing things can happen.
That's why our employees, from around the world, choose to be a part of JTI.
It is why 83% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, nine years running.
Strategic Insights Manager
What this position is about - Purpose
The Strategic Insights Manager is responsible for delivering comprehensive global and local business, consumer, and industry insights across the South Africa+ cluster of markets in order to drive business strategies.
Contribute to the strategic planning team during key business periods (business reviews, tactical strategic planning, pricing, and Annual Strategic Plan development).
Responsible for all Data Reporting, Retail Audits, Consumer Tracking Studies, Research Projects, and Incident data studies, ensuring maximum ROI is achieved from 3rd party service providers.
Collaborate with global and local stakeholders to develop business intelligence platforms that provide consistent, reliable, and working data that can be used across departments and is aligned to global strategic insights requirements.
What will you do - Responsibilities:
Global/local tracking and reporting
- Work closely with Global Regional and Portfolio Strategy teams on best practice research, tools, audits, and market models to support local business KPI tracking and brand performance that is aligned with global principles and includes valueadded global insights
- Deliver monthly reporting requirements across all markets within the cluster including key KPIs (Volume, SOM) as well as tracking of strategic initiatives, competitor growth, and supporting brand boards
- Deliver global reporting requirements and ad hoc requests
Analytics
- Develop and organize Manufacturing team and infrastructure to fulfill factory requirements
- Establish the core analytical capabilities for the company to serve all business areas: Oversee the measurement, analysis, and reporting of key metrics, developing optimized reports that can be used across departments
- Derive consumer insights, from the acquisition of data from external sources and marry them with internal data to enable analysis, to inform product and business decisions
- Use analytics and customer insights to understand the performance of products, and use data and analytics to inform decisions around the products
- Use information to analyze and advise on growth opportunities for white spaces and/or adjacencies to current categories and/or segments
- Ensure integrity of data is maintained and is received at a consistently high level
- Ensure accessibility of the One Data platform across departments
- Share commercial and analytical knowledge with team members to contribute to the overall business acumen of the team
Consumer Research
- Lead all consumer research requirements as required by the marketing team to gather insights on key brand objectives, portfolio white spaces, consumer insights, and segmentation to gain better consumer insights and development of portfolio and brand strategies that are consumercentric and based on market opportunities
- Compliance with Policies & Procedures and Regulations
Pricing Support
- Develop and maintain local and global pricing tracking tools/reports to evaluate competitors and JTI portfolio in market pricing
- Translate findings into commercial pricing models and scenarios that correlate to commercial KPIs and strategies to be considered for business implementation
Business Insights
- Gathering and interpreting of Macro and Micro economic environment as well as key industry indicators to ensure speed to market for changing business environment that allows JTI to lead from a competitiveness perspective with tactical initiatives. These insights will also be incorporated into the annual strategic planning process on the basis of a clear understanding of where the organization and the market
Agency Management
- Manage 3rd party agencies (Nielsen, Retail Audits, Trackers, Incidence studies, and Ad hoc research) contract negotiations and processes with agencies to ensure maximum return on investment, quality data/feedback, and alignment to global and regional expectations
Strategy Development
- Contribute to the strategic planning process during key business periods, business reviews, tactical strategic planning, and Annual Strategic Plan development
- Put forward strategic recommendations that enrich th
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