Marketing Insights Analyst

2 weeks ago

Johannesburg, Gauteng, South Africa Boomtown Full time

We are looking for a 'marketing insights analyst' to work closely with marketing and digital marketing teams to support and implement high quality, data-driven decisions.

Use advanced analytical techniques to interpret key findings from consumer data and leverage the insights into research studies, strategies, tactics and initiatives that will drive business and brand outcomes
Key performance areas (core, essential responsibilities - outputs of the position)
Deep insights into consumer behaviour (on-the-ground immersion)
Experienced in mapping customer perceptions and journeys
Experienced in leveraging insight from trends, consumer feedback and digital marketing analytics.
To identify, measure and analyse external and internal market data into meaningful insights to inform critical business and brand decisions by presenting data in reports
To construct research into data gathering techniques based on business needs on qualitative and qualitative information
To manage his/her own projects according to deadlines while overseeing a junior team out in the field.
To suggest/use the latest data tools in industry to gather or analyse the data.
Essential
Planning, leading, and executing research projects.
Experience in planning and leading on-the-ground immersions into various consumer and business segments.
Collaborating with marketing, digital marketing, and new business development
Research and Implementation methodologies
A passion to walk in the consumer's shoes
Confidence to ask questions and dig deep into their daily lives
Analytical mindset with a problem-solving approach
Data processing
Data analysis
Visualisations
In-field junior team oversight
Project management
Qualities
Analytical mindset
Accuracy (attention to detail)
Talk with the voice of the customer/business
Problem-solving
Meeting deadlines.
Ability to interact with the junior team and manage day-to-day actions and delivery
Ability to learn and respond quickly to the fast-changing business environment
Ability to multitask and excellent interpersonal skills
Ability to work in an agile environment with a focus on continuous improvement
Self-motivated and eager to learn
A team player and able to lead and initiate

Requirements:

Advertising school diploma or University degree;
ATL/TTL agency experience

  • 5 years of experience as a strategist/marketing/consumer research analyst/specialist/marketing data analyst

Location:
Johannesburg or Port Elizabeth

Experience in developing and presenting solutions within a creative environment;
Knowledge of primary and secondary research techniques that best lead the strategic and creative processes;
Ability to contribute to the development of integrated brand, communication, and campaign strategies to effectively maximise the awareness, exposure, and campaigns of client brands and products;
Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in better;
Ability to contribute to and guide and informs ideation and brainstorming sessions internally and externally;
Strong time management and organisational skills
Strong multitasking skills (able to work on multiple briefs at any given time).

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