Consumer Marketing Manager West Africa

2 weeks ago

Johannesburg, Gauteng, South Africa Spotify Full time

Marketing- Consumer Marketing- We are looking for a Consumer Marketing Manager who will be responsible for supporting the consumer marketing function to acquire new consumers, drive consumption and retention across the Free & Subscriber business in West Africa.

Location

  • Johannesburg
Job type

  • Full Time Contractor
What You'll Do

  • Implement large campaign rollouts for the West African market, working collaboratively with cross functional teams, locally & globally
  • Cull out consumer insights based on data available both on and off platform and enable development of campaign strategies
  • Understand regional market opportunities using both internal and external data to arrive at consumer insights and thereby, marketing approach & business objectives
  • Collaborate & work on the marketing brief encompassing creative and media mandates and work closely with internal and external partners to align on the same
  • Work closely to drive initiatives in high opportunity markets with the objective of acquisition and build awareness for the brand through nontraditional media
  • Partner with onground agencies and vendors to identify locally relevant touchpoints that can drive brand awareness, consideration and conversion
  • Deep dive into campaign performance to gain findings that can help build strategies for way forward
  • Work closely and collaboratively bring in the outstanding global work by adapting it to what is locally relevant
  • Work closely to implement local marketing & music activities in conjunction with the crossfunctional team
Who You Are

  • A minimum of 4 to 5 years of marketing, brand management experience in West Africa with a key focus on Nigeria
  • Extensive experience in brand, consumer insights, digital marketing, and/or project management in leading crossfunctional teams in delivery of major new products or services in digital businesses, FMCG or retail
  • Extensive understanding of consumer insights and experience in driving these insights into campaigns
  • Strong analytical and quantitative skills with the ability to use data and metrics to rationalize requirements, features and drive marketing efficiency
  • High attention to detail and a proven track record of driving multiple, challenging priorities simultaneously and independently
  • Collaborative working style
  • Bias for action and strong work ethic
Our global benefits

  • Extensive learning opportunities, through our dedicated team, GreenHouse.
  • Flexible share incentives letting you choose how you share in our success.
  • Global parental leave, six months off fully paid for all new parents.
  • All The Feels, our employee assistance program and selfcare hub.
  • Flexible public holidays, swap days off according to your values and beliefs.
Learn about life at Spotify

  • Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forwardthinking So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008.

Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators.

Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.

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