Retail Media

2 weeks ago


Durban, KwaZulu-Natal, South Africa Unilever Full time

Location:
La Lucia Ridge / Johannesburg

MAIN JOB PURPOSE:
Planning and execution of Retail Media Strategy- Provide Media Planning & Activation guidance on:

  • Retailer media spend based on local market opportunities and retailer media landscape into local retailers as they develop the media plan and related activities.
  • Suggest spending allocation across local retailer platforms.
  • Negotiate/buy retailer media.
  • Set-up search parameters across retailer platforms (e.g., keywords)
  • Perform in-flight optimisation of retailer media campaigns within media planning set guidelines.
  • Drive reporting of campaign performance.
  • Be the single point of contact for all performance marketing / retailer media conversations with the retailer and with the all the BUs.

JOB SUMMARY / RESPONSIBILITIES:

  • Drive and execute holistic retail media planning and budgeting process that is in line with the brand, customer, and shopper jobs to be done (JTBD)
  • Build retail and performance media strategies converting shoppers into buyers, leveraging search, display, and performance media.
  • Leverage shopper data to drive media planning, execution, optimization delivers best in class ROI while integrating retail media plans into holistic media strategy.
  • Build best in class retail media JBPs from scratch that include media rate cards as well as accountable measures such as brand safety, viewability, fraud
  • Build and establish data driven and best in class retail strategic media framework and agile WOWs for tracking, reporting and execution with the retailers.
  • Be the business partner for the different internal stakeholders to drive holistic planning and media strategies.
  • Drive innovation, especially with new ways into commerce social, live streaming etc.
  • Improve media standards, and accountability of Unilever media investment.
  • Improved use of signals and data to drive conversions efficiently.
  • Key interfaces: Media teams; Retail media partners; Media agencies; Shopper marketing; Customer / eCommerce leads; Brand marketing


KEY REQUIREMENTS- Bachelor's Degree in marketing or related field years of experience within eCommerce and / or performance media- Working knowledge of Retailer / Omni Media ad products and tools- Ability to operate both strategically and tactically in a high-energy, fast-paced environment.- Eager to take smart risks and champion new ideas.- Ability to analyze and propose data-driven solutions, with exceptional attention to detail.- Communication and collaboration skills that enable you to earn trust up, down, and across the company.- Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business.- Understanding of overall media planning process, agency management, and ability to lead teams.


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