Marketing Coordinator

2 weeks ago


Durban, KwaZulu-Natal, South Africa Stratogo Full time
Role: Marketing Coordinator
Industry: Retail Clothing

Location: Durban North

Marketing Coordinator Requirements:
  • Bachelors degree in marketing/communications or related (essential).
  • Two years of experience in content management, creative writing, advertising concepts and media negotiations.
  • Proven experience in digital marketing, including social media, email marketing and SEO.
  • Strong skills in website design, development and maintenance using platforms such as WordPress or Shopify will be an advantage.
  • Critical thinker with strong problem-solving and research proficiencies.
  • Ability to comprehend and interpret competitor strategies and consumer behavior.
  • Ability to gather large amounts of data and convert it into meaningful analysis.
  • Solid organizational skills and detail oriented.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Ability to work under pressure and meet strict deadlines.
  • Creative mind with superb written and verbal communication skills, with the ability to create compelling content for various marketing channels.
  • Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
  • Proficient in Microsoft Office, Photoshop and web editing packages will be an advantage.


Marketing Coordinator Responsibilities:
  • Develop strategic marketing initiatives and activities.
  • Implement marketing plans that include print, broadcast and online content.
  • Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.
  • Setup tracking systems for marketing campaigns and online activities.
  • Conduct market research to identify marketing opportunities and negotiate media coverage.
  • Traffic all advertising efforts to appropriate channels.
  • Develop and manage all internal communication systems.
  • Create, maintain and strengthen the organizations overall brand through all media avenues.
  • Manage print contractors and other promotional vendors.
  • Responsible to fulfil stores requests
  • Communicate with stores
  • Budget planning and implementation
  • Correspond with the companies we partnered with to market the products, Edgars
  • Liaising with suppliers for marketing materials & store supplies
  • Assist with website administration
  • Supervise a team
  • Assist with Design and layout of:
Posters
Newspaper Adverts
Invites
Pamphlets
Banners
Window Vinyls
Promotional materials
Social Media adverts
Street Pole artworks
  • Event Coordination
  • Coordinating social media and website briefs
  • Proof reading of social media posts
  • Customer Care (Social Media, Call ins, Hello Peter, WhatsApp, Emails)
  • Copyright for SMSs to customers and sending of SMS
  • Manage the SMS database
  • Copyright of radio scripts (editing)
  • Booking of radio and newspaper adverts
  • Designing the weekly email newsletters and sending to customers
  • Managing the emailer database
  • Coordinating the monthly promotion briefs
  • Placing orders for marketing materials and display items
  • Compiling store memos for each promotion

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