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Digital Marketing Specialist
2 weeks ago
- R R Monthly
Hillcrest, KZN. Standout opportunity exists for Digital Marketing Specialist with solid experience as a Digital Account Manager / Specialist or equivalent in a digital marketing position to join inhouse agency for Retail stores.
Responsibilities:
- Develop and execute a digital marketing strategy across social (organic and paid), ECRM and web
- Prepare and manage digital marketing budget
- Work with the Head of Marketing to ensure all digital campaigns ladder up to the overall marketing strategy
- Responsible for setting KPIs and delivering monthly reports to key stakeholders
- Build and grow the social channels, delivering on the set of agreed KPIs
- Developing and implementing a brand ambassador programme and influencer strategy
- Brief creative agency team and manage creative needs for all digital platforms
- Assist in media buying across ATL, TTL and BTL. Mainly on social and Google ads, programmatic plus billboard, print, radio, etc.
- Marketing liaison for Oxford Village tenants to align on their social media needs
- Track Google Analytics data to improve results
- Manage and oversee updates and content needed on Oxford's websites
- Provide insights, competitive analysis and trends to improve Oxford's digital presence, content and to better reach the target audience
- Manage the Community Manager / Team Assistant
Requirements:
- Degree or qualification in Marketing or equivalent experience
- At least 3 years plus experience as a Digital Account Manager / Specialist or equivalent in a digital marketing position
- Highlevel understanding of digital marketing, paid social media, electronic communication strategies and overall digital insights and analytics
- Experience in FMCG will be advantageous
- Experience in B2B will be advantageous
- Knowledge of PR and media buying will be an added advantage
- For more information please contact:
- Lee-Ann Cullen
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