Brand & Sponsorship Manager

3 weeks ago


Cape Town, Western Cape, South Africa Engen Full time

Location:

Cape Town

Who are you:

  • Team player
  • Excellent communication skills
  • Strong communication and influencing skills with a proven ability to build strong business relationships and drive action
  • Ability to contribute to strategic decision making

What you have done before:

  • NQF Level 7 (Degree in Marketing/ Advertising/ Commerce)
  • 10 years Operational Marketing/ Branding experience with
  • 5 years in Strategic Brand Development

Advantageous:

  • 3 years experience in Campaign Analysis

What you will be doing:

  • Provide overarching strategy development and operational guidance for all corporate and divisional brand and sponsorship activities through close collaboration with Engen leadership and Divisional Marketing Managers in order to support the overall business objectives
  • Lead and manage all brand and sponsorship initiatives and investment decisions based by following indepth research and understanding of market dynamics and customer buying trends through close collaboration with Engen leadership, Divisional Marketing Managers and retained external agencies so as to maximize Engen's profile to its target audience
  • Drive the implementation of innovative, differentiating, and measurable corporate and divisional brand and sponsorship campaign approaches through close collaboration with Engen leadership, Divisional Marketing Managers and retained external agencies in order to reach targeted audiences
  • Provide regular insights into competitor customer initiatives through ongoing data driven analysis and ensure cost effective, timely and systematic responses as required in order to ensure and to protect against the delivery of the business plan and objectives

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