Brand Specialist
2 weeks ago
Date:
Jun 18, 2024- Location: Cape Town, Western Cape, ZA- Additional Location:
- Function: Marketing
- Seniority Level: Entry level
- Employment type: Permanent
- Workplace Type: Hybrid
- Company: Campari South Africa (PtyCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Company:
Campari South Africa (PTY) Ltd
Job Title:
Brand Specialist
Job Location:
Cape Town
Reports to:
Marketing Manager
Organizational Layer (global, regional or local): Local
Campari Group is a leading player in the global spirits industry, renowned for its portfolio of iconic brands, including Aperol, Campari, SKYY Vodka, Bisquit & Dubouché Cognac, and Espolòn Tequila.
With a rich heritage spanning over 160 years, Campari Group is synonymous with creativity, innovation, and passion for crafting distinctive beverages enjoyed by millions worldwide.
As an employer, Campari Group offers a dynamic and inclusive work environment that fosters creativity, collaboration, and professional growth. Camparistas are empowered to drive innovation and contribute to the success of the company's diverse portfolio of brands.With a commitment to sustainability and social responsibility, Campari Group values integrity and ethical practices in all aspects of its business operations.
Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista
At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us.
Be Part of Our Signature Mix
General Description of the Role
You will work closely with the Marketing Manager, creative agencies, and cross-functional teams to drive brand growth, increase market share, and grow brand love.
Key Responsibilities and Activities
-
Brand strategy development: Collaborate with global brand teams to adapt and execute brand strategies tailored to the South African market, considering local consumer preferences, cultural nuances, and competitive landscape.
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Marketing Campaign Management: Lead the planning, execution, and evaluation of marketing campaigns and activations to elevate brand awareness, drive consumer engagement, and ultimately increase sales.
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Channel & Customer Marketing Support: Support CCM to develop and implement trade marketing programs, promotions, and incentives that drive brand visibility, availability, and sales in both on
- and off-trade channels.
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Consumer Engagement and Activations: Develop and execute consumer engagement initiatives, events, and activations that resonate with your target audiences, leveraging both traditional and digital channels.
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Partnership and Sponsorship Management:Identify and leverage strategic partnerships, sponsorships, and collaborations with local influencers, events, and organizations to enhance brand visibility and credibility.
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Brand Performance Monitoring and Reporting: Track and analyze key performance indicators (KPIs), sales data, and market share trends to assess brand performance, campaign effectiveness, and ROI, and provide regular reports and insights to management.
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Brand Advocacy and Training:Champion brand values, messaging, and best practices internally and externally, providing training and support to sales teams, distributors, and brand ambassadors to ensure consistent brand representation and execution (Executed in collaboration with the Brand Advocates)
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Compliance and Regulatory Management: Ensure compliance with local regulations, industry standards, and company policies in all brand marketing and promotional activities, and proactively address any legal or regulatory challenges.
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Budget Management: Manage brand budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize ROI.
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Market Analysis and Insights: Conduct market research, consumer behavior analysis, and competitor benchmarking to identify market opportunities and inform strategic brand decisions.
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Innovation: You will lead innovation for your respective brands.
Key Relationships
-
Internal: SA Marketing Manager, Global Strategic Marketing teams; SA Channel & Customer Marketing specialists; SA Commercial Team; SA Finance Team; SA Supply Chain Manager; Global Brand PR; Global Media Planning, Global Consumer Insights.
- **External
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