Paid Search Manager: Digital Content Marketing

2 weeks ago

Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

We have an enticing, remote (initially) opportunity for a Mid-weight Paid Search Manager at a multi award-winning, global, Digital Content Marketing agency in Cape Town.

This fast-growing, content agency provides scalable, measurable results for brands navigating ever changing platforms.


As Paid Search Manager, you will showcase your deep understanding of the importance of digital content delivery in today's world of brand and business marketing.

Adopting a data-driven, human-inspired approach ensures that the agency's content cuts through the noise and resonates with audiences.
This is where you come in.

We are looking for a diligent, results-driven, and talented Paid Search Manager to join their fantastic and ambitious strategy & social team as the agency grows and expands their offices in South Africa.

The agency's environment encourages knowledge sharing, learning, and mentoring as the team grows internationally. They welcome new thinking, fresh ideas and innovative and different points-of-view.

Responsibilities:

  • Responsible for the implementation of Paid Search on varying platforms including Google
  • Input and assist with the management of campaigns including planning, buying and activation alongside liaising with our inhouse Strategy & Creative teams
  • Involvement in the overall client pitch process
  • Track client's performance against strategic plan
  • Ensure that an effective, resourceefficient planning process is utilised
  • Take insight and develop proposals and leading knowledge to support the execution of our clients
  • Understanding of setting up, analysing, and optimising large scale full funnel Paid campaigns
  • Sole ability to produce an accurate full funnel eComm plan for new and existing clients, demonstrating growth through activation
  • Set account and creative best practice assisting juniors to implement best in class structural, training, and creative excellence
  • Concisely articulate performance updates to key stakeholders and champion the paid search
  • Responsible for account audits, hygiene and ensuring set up is in line with Best Practice
  • Work with the creative team to brief paid search campaigns that fits best practice, and works in line with organic social and overall content strategy
  • Deliver best in class creative recommendations and personalisation and segmentation strategies
  • Stay up to date with emerging technologies and the evolving digital landscape requirements
  • Develop test plans and roadmaps to continually learn and refine campaigns.

Requirements:

  • Relevant Degree/Diploma
  • 35 years agency experience
  • Strong PPC experience in a high traffic, high impression environment (ideally within retail)
  • Significant experience with Google Analytics, Google Ads, and Microsoft Ads
  • Strong knowledge of automated bidding solutions
  • Interest in working with a Global and growing business
  • A "test, measure, and learn" approach
  • Excellent English language skills
  • The desire to stay up to date with the latest PPC trends and test new ideas
  • Ability to work with both B2B and B2C clients
  • Understanding of Paid Social would be useful
  • Proactive and professional attitude towards selfimprovement and commercial awareness
  • Experience creating content for social media. You don't have to be an expert, but we are looking for someone with previous experience, even if it's for personal projects
  • Ability to work to meet tight deadlines and quick turnarounds on projects
  • Use initiative to manage workload
  • High level of detail and accuracy
  • Ability to problem solve
  • Excellent written communication skills
  • Clear communicator
  • Desire to be challenged and open to feedback
  • Selfmotivated and ambitious
  • Sense of humour
  • Able to work crossfunctionally to keep all team members up to date on projects and statuses
  • Good time management skills and ability to manage multiple projects, with great attention to detail, comfortable working both autonomously and in collaboration with others
  • Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients.

City:
Remote in Cape Town

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Viv3012B

Viv Gordon:

MD & Consultant

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