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Web Content Writer

3 months ago

Cape Town, Western Cape, South Africa Burst Digital Full time

Do you have a passion for creating informative and engaging content? Do you thrive in a fast-paced environment and love staying ahead of the curve? If so, we want you on our team

What you'll be doing:

  • Create, edit, and proofread engaging content for our clients websites, blogs, social media, and other digital platforms, focusing (at least initially) on technology and software topics.
  • Conduct thorough research on complex software and technologyrelated topics to ensure content accuracy and relevance.
  • Craft messaging foundations for our clients, based on yours and our research into the company, competitors, industry, and your messaging experience. These documents will form the foundations of the copy created, and must be applied effectively throughout the content.
  • Develop clear and compelling messaging that communicates the value and benefits of the software products and services.
  • Optimise content using SEO best practices to improve search engine rankings and drive traffic.
  • Ensure all content aligns with the brand voice, style, and tone.
  • Perform additional tasks as needed to support all departments.

What you bring to the table:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
  • 3+ years of experience in copywriting and a diverse portfolio of compelling written content from various marketing channels within technology and software industries.
  • Experience creating messaging, taglines, values, content pillars, and other relevant frameworks for companies.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Experience in web content writing (blog posts, landing pages, and the like).
  • Ability to conduct thorough research on complex software and technology topics and present information in a clear, concise manner.
  • Strong understanding of SEO principles and best practices.
  • Familiarity with content management systems (CMS) such as WordPress.
  • Experience with analytics tools (e.g., Google Analytics) is a plus.
  • Strong organisational and time management skills, with the ability to manage multiple projects and meet deadlines.
  • Experience in a digital agency setting is a major plus.
  • The ability to work remotely and independently.

What We Offer:

  • Initial 2 month contract, acting as a trial period, with a view of joining the team full time once completed.
  • A dynamic and fun working environment and workload.
  • By joining us you'll become part ofa dynamic team that values creativity and empowers you to make a real impact.
  • Flexible working hours choose when you want to work.
  • Career progression opportunities.
  • Work from anywhere in the world.

How You Apply:

  • CV (PDF)
  • Content samples (PDF): Please submit 310 different examples in PDF format that demonstrate your writing abilities (e.g., Pitch Deck, Web Copy, Blog Post, Paid Ad, etc.).

Pay:
R8 000,00 - R20 000,00 per month

Application Question(s):

  • Do you have any formal education or certifications in English, Journalism, Communications, Marketing, or a related field?
  • How many years of experience do you have copywriting in the technology and software sector?
  • Do you have experience in band messaging (brand, competitor, and industry research, and creating messaging, taglines, values, content pillars, and other relevant frameworks for companies)?
  • Have you conducted product or company research to create content for software and technology products?
  • Do you have experience creating messaging packs and foundations (brand, competitor, and industry research, and creating messaging, taglines, values, content pillars, and other relevant frameworks for companies)? If the answer is yes, please have them ready to showcase in the interview if you are selected.
  • Have you written SEOoptimised web content for tech and software companies?
  • Have you collaborated with UX/UI designers to create usercentered web content?
  • How many years experience do you have working in or with a digital marketing agency?
  • How soon can you be available for this role?

Education:

  • Diploma (required)

Experience:

- web copywriting: 2 years (required)

Application Deadline: 2024/06/26