Digital Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Bayswater Education Full time

Bayswater Education is a vibrant network of global educational centres dedicated for over 70 years to educate and inspire global people through a life-changing educational experience.

We're passionate about growing communities of global thinkers and explorers, at home and abroad - whatever their story.

We set up Bayswater Education because we want young people from every walk of life to get a buzz from discovering new cultures, exploring new flavours, and learning what's out there.

We think of them as global spirits, like ourselves.

At Bayswater Education, we're not just reimagining education; we're revolutionizing it.

We're on a mission to provide young minds, locally and globally, with life-changing adventures and a chance to cultivate a social conscience.

Our promise is simple - "Bayswater offers global education experiences with captivating course content, expert delivery methods, and soft skills to help our students prepare for the future of work.

"

We're seeking a seasoned Digital Marketing Manager to join our passionate team at Bayswater Education. In this role, you'll play a key part in shaping our online presence and driving growth.

You'll collaborate with the team to develop and execute impactful digital marketing strategies, leaving a lasting impression on our target audience.

At Bayswater Education, we're not just managing campaigns; we're crafting digital experiences. Our mission is to connect with students and young professionals globally through innovative and engaging online strategies.

What you will need to succeed:

  • Oversee all aspects of our website and digital presence, ensuring they align with our brand guidelines and drive our innovative and empowering brand voice.
  • Collaborate with the sales and marketing team to develop and execute robust search and PPC campaigns, driving traffic and conversions.
  • Conduct a thorough SEO audit of our website, identifying areas for improvement and providing a detailed report with actionable recommendations, including metrics, benchmarks, and goals.
  • Suggest relevant keywords and topics for content creation and optimization.
  • Analyse our competitors and target audience to provide insights on how to gain a competitive edge.
  • Provide guidance on the best practices and techniques for SEO optimization, including technical, onpage, and offpage factors.
  • Develop and implement policies and guidelines to ensure best practices in digital marketing, fostering a culture of excellence and compliance within our online marketing efforts.
  • Additionally, you will be responsible for the delivery of the integrated digital paid media plan (including Paid Search, GDN, Paid social media, Native, and programmatic platforms).
  • Develop and implement digital paid media strategies to leverage growth in online reputation and business growth.
  • Analyse and interpret data from social, Google, and revenue reporting to optimize campaigns and inform future recommendations.
  • Identify target audiences and understand their characteristics, behaviour, and media habits.
  • Develop and execute paid multichannel initiatives to meet or exceed campaign objectives.
  • Collaborate with stakeholders to communicate and raise awareness of the digital paid media framework and its benefits.
  • Build and maintain strong relationships with internal partners to ensure successful campaign execution.
  • Monitor paid media channels to ensure that delivery and objectives are met.
  • Track and quality assure proofs to ensure costeffective and impactful solutions.
  • Analyse and report on campaign performance to facilitate amendments and optimize future campaigns.

It's great if you have:

  • Seasoned experience in SEO management, paid digital media planning and campaign management.
  • Experience in driving digital direct sales within the educational or study abroad sector.
  • Managing teams within an agency environment
  • Bachelor's/master's degree in digital marketing, Communications, or a related field.
  • Proficiency in using digital marketing tools and analytics.
  • Strong written and verbal communication skills.
  • An understanding of digital marketing trends and emerging platforms.
  • A passion for engaging with diverse online audiences.
  • Bonus Points: Google Analytics Individual Qualification (GAIQ), Google Ads Certification, SEMrush PPC Certification, Digital Marketing Institute's PPC Certification
  • Paid digital planning.

What We Offer:

  • Competitive remuneration package based on qualifications & experience.
  • Hybrid and flexible work model supporting your worklife balance.
  • Access to our wide portfolio of courses offered for free or on discounted rates.
  • Training & development opportunities with extensive career growth within a global organization.
  • People centric, inclusive culture with regular wellbeing and social activities.
  • Regular online networking and crossdepartmental meetings with the Bayswater team globally.
  • Bayswater is committed to equality and diversity.

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