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Digital Content and Social Media Manager
3 months ago
Key responsibilities:
Develop and implement a comprehensive social media strategy that aligns with the brand's voice and objectives across platforms such as Facebook, Instagram and LinkedIn.
Develop and manage all paid media campaigns on Google and the Meta Suite.
Manage content on the Ciovita websites
Collaborate with the design team to create visually appealing graphics, videos and other multimedia content.
Monitor social media trends, track KPIs, and analyze performance metrics to optimise content strategy and drive continuous improvement.
Plan and execute social media campaigns and contests to increase follower growth, engagement and conversions.
Stay updated on industry trends and competitor activities to identify new opportunities for content and engagement.
Collaborate with ambassadors, and partners to expand reach and brand visibility.
Develop and maintain a content calendar that aligns with marketing and product release schedules.
Prepare monthly business reports on the digital performance of all platforms and campaigns
Contribute to the development of marketing materials and strategies that maintain consistent brand messaging.
KPIs:
Increase in social media followers and engagement rates.
Growth in website traffic originating from social media platforms.
Conversion rates for social media-driven traffic.
Number of successful social media campaigns and their impact on brand metrics.
Quality and consistency of digital content produced.
Improvement in organic search ranking for relevant keywords.
Customer feedback and sentiment analysis related to digital content.
Requirements:
Bachelor's degree in marketing, communications, or a related field.
Proven work experience as a digital content or social media manager, preferably in the sports apparel industry.
Strong understanding of social media platforms, trends and best practices.
Excellent written and verbal communication skills.
Proficiency in graphic design tools and video editing software is a plus such as the Adobe suite and Canva
Analytical mindset with the ability to interpret data and extract actionable insights.
Familiarity with SEO principles and content optimisation.
Creativity and ability to generate new and innovative ideas.
Strong organisational and time-management skills.
Passion for cycling and the outdoors
