Marketing Director

2 weeks ago

Cape Town, Western Cape, South Africa Talent Sam Full time

Company Overview:

Our client is a dynamic and innovative CTO-as-a-service company poised to revolutionize the industry. With a strong focus on cutting-edge solutions and customer satisfaction, we aim to become a leader in the field. As we embark on this exciting journey, we are seeking a talented Marketing Director to spearhead our marketing efforts and establish our brand presence in the market.


Position Overview:

As the Marketing Director, you will play a crucial role in shaping our brand identity and driving customer engagement. You will be responsible for developing and implementing comprehensive marketing strategies to promote our services, generate leads, and enhance brand awareness. This is an exciting opportunity to join a fast-growing company from the ground up and make a significant impact.


Key Responsibilities:

  • Develop and execute strategic marketing plans to achieve company objectives and drive business growth.
  • Conduct market research to identify target audiences, market trends, and competitive landscape.
  • Collaborate with cross-functional teams to define brand messaging, value propositions, and positioning.
  • Create compelling marketing content, including website copy, blog posts, case studies, and social media posts.
  • Build and manage digital marketing campaigns across various channels such as social media, email, and search engines.
  • Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
  • Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.
  • Stay updated on emerging trends and best practices in marketing, technology, and the tech services industry.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are a plus.
  • Proven experience in marketing roles, preferably in the technology sector or related industry.
  • Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
  • Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
  • Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
  • Results-oriented with a track record of driving measurable outcomes and achieving targets.
  • Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
  • Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
  • Available to work partial US hours

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