Regional Senior Brand Manager, Africa Middle East

2 weeks ago


Johannesburg, Gauteng, South Africa Kenvue Full time

Who we are

At, we understand the incredible power of everyday care. With a rich history and foundation in science, we are the home of well-known brands such as Neutrogena, Aveeno, Tylenol, Listerine, Johnson's, and BAND-AID Brand Adhesive Bandages that are beloved by many. Science drives us, and care defines us. Our global team comprises approximately 22,000 diverse individuals who are passionate about insights, innovation, and dedicated to providing top-quality products to our customers. Being a Kenvuer means you have the ability to positively impact millions of lives daily. Prioritizing people, embracing care, building trust through science, and approaching challenges with bravery are at the core of who we are. Exciting opportunities await you as we work together to shape the future. For more details, visit our website.

General Summary:

The Oral & Fem Care Group Marketing Manager for Africa, Middle East, and Turkey is responsible for spearheading the growth strategies for Fem Care (Stayfree, Carefree) and Oral Care (Listerine) brands within the region. This role reports to the Head of Marketing Essential Health for the area. It involves collaborating closely with both regional (EMEA) and global marketing teams, as well as working in partnership with the commercial teams in the AMET region.

Major Duties & Responsibilities

  • Brand Strategy Implementation and Execution Planning
    • Full accountability for achieving NTS, GP & share targets for the year and shaping plans for the upcoming years
    • Collaborating with senior management, lead-markets, and cross-functional teams to develop comprehensive plans for the region
    • Conducting regular business reviews to identify new opportunities and adjust strategies as needed
    • Monitoring market trends, brand performance, competitor activities, and consumer insights to inform marketing strategies
    • Leading the 3-year operational plan for Neutrogena and Aveeno
    • Working closely with EMEA teams to address cluster needs related to pipeline development, new product developments, commercial innovations, and content creation
    • Driving portfolio management, pricing, promotions, and communication strategy across the cluster
  • Deploying regional/global communication strategy
    • Leading communication planning for the cluster including priorities, calendar, and media strategy
    • Providing input to regional and global teams for content development
    • Adapting global campaigns for the cluster and ensuring brand consistency across markets
    • Overseeing brand equity and collaborating with local Brand Activation and healthcare professional teams
  • Deploying new products
    • Offering insights on local markets to inform regional/global teams on future innovations
    • Leading cross-functional teams to introduce regional/global innovations to the AMET region
    • Evaluating new product potential and developing business cases
    • Utilizing launch toolkits and adjusting strategies to fit cluster requirements

Qualifications

What We Are Looking For

  • Bachelor's degree in marketing, business administration, or relevant field
  • Minimum of 10 years of marketing experience with progressive leadership roles in FMCG brand management
  • Ability to think strategically, creatively, and solve complex problems innovatively
  • Strong analytical skills to interpret data and drive decision-making
  • Experience in brand strategy and market execution
  • Excellent communication and interpersonal skills to build relationships
  • Experience in developing regional plans
  • Proven track record in successful marketing strategies and programs
  • Strong leadership and team management abilities
  • Proficiency in English is required
  • Ability to travel up to 20%

Desired Qualifications

  • Master's or MBA is a plus
  • Experience in a matrix organization is beneficial
  • Prior roles in regional and local capacities are preferred
  • Background in personal care industry is advantageous
  • Familiarity with the Personal Care market in the Middle East and/or Africa is a bonus

Primary Location

Europe/Middle East/Africa-South Africa-Gauteng-Johannesburg

Job Function

Marketing


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